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Vol 5, No 1 (2018): Juni EKUITAS MEREK PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN XL PAKET DATA SELULER DI KABUPATEN BANGKALAN Abstract  PDF
Abdul Muidz, Diana Wahyuningsih, Hery Roosmawan, Henny Wuryanti
 
Vol 6, No 2 (2019): Desember Peran Brand Awereness terhadap Keputusan Pembelian Produk Abstract  PDF
Firda Ramadayanti
 
Vol 6, No 2 (2019): Desember Pengaruh Promosi melalui Media Social Twitter pada Online Shop Shopee @SHOPEEID terhadap Keptusan Pembelian (Survei Terhadap Followers Akun Twitter @SHOPEEID) Abstract  PDF
Alda Oktitania Askaria
 
Vol 6, No 2 (2019): Desember Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Mie Endess Di Bangkalan) Abstract  PDF
Nur Amalia
 
Vol 6, No 1 (2019): Juni Analisis Kualitas Website Dan Reputasi Vendor Terhadap Keputusan Pembelian Online Dengan Kepercayaan Konsumen Sebagai Variabel Intervening ( Studi Pada Pembeli Online Tokopedia Di Kabupaten Lamongan ) Abstract  PDF
Nanto Purnomo, Mohammad Arief, Pribanus Wantara
 
Vol 3, No 1 (2016): Juni Pengaruh Iklan, Harga Dan Kualitas Layanan Terhadap Keputusan Pembelian Kartu Simpati Di Institute Perbanas Abstract  PDF
Sri Wahyuni, Jonianto Pardamean
 
Vol 7, No 2 (2020): Desember Determinan Keputusan Pembelian Online di Instagram: Perspektif Promosi, Kemudahan, Kualitas Informasi dan Kepercayaan Abstract  PDF (Bahasa Indonesia)
Dhia Zharfaningrum, Syarif Hidayatullah, Umu Khouroh, Irany Windhyastiti, Abdul Waris
 
Vol 4, No 2 (2017): Desember Analisis Faktor-Faktor Pada Perilaku Pembelian Konsumen Terhadap Produk Makanan dan Minuman Lokal di Kota Surabaya Abstract  PDF
Widhayani Puri Setioningtyas, Sutama Wisnu
 
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