ANALISIS STRUKTUR  JARINGAN  DAN PROSES BISNIS DALAM  RANTAI PASOK SAYURAN LAHAN PASIR PANTAI

Banun Diyah Probowati; Adi Djoko Guritno; Mochammad Maksum; Dyah Ismoyowati

doi:10.21107/agrointek.v15i1.7455

ANALISIS STRUKTUR JARINGAN DAN PROSES BISNIS DALAM RANTAI PASOK SAYURAN LAHAN PASIR PANTAI

Banun Diyah Probowati, Adi Djoko Guritno, Mochammad Maksum, Dyah Ismoyowati

Abstract

The changing paradigm of the business environment is becoming increasingly dynamic. Supply chain can be a competitive strategy that can improve the ability of business competition to determine critical points in business processes. The supply chain process has a big impact on global business and commerce. Development of an effective supply chain is carried out through the development of network structures in the supply chain, especially for coastal agricultural land vegetables. Vegetables planted in coastal agricultural land have their own uniqueness, which is different from plateau plants because of the nature of the land. Research aimed to analyze the network structure and chain business processes of vegetable supply chain in the coastal agricultural land. Research method used framework process of horticulture supply chain development method that were modified. The results showed that the supply chain network structure of vegetable from coastal agricultural land different from plateau land. There was a network structure of supply chain from farmers / farmer groups to traders in the auction market. Key business processes in vegetable supply chain of coastal agricultural land that can support sustainable profits were building trust, coordination, collaboration and policy

Keywords

network structure; chain business processes; supply chain; vegetable; coastal agricultural land

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