STRATEGI PENGEMBANGAN KLUSTER INDUSTRI LEDRE PISANG DI KABUPATEN BOJONEGORO

Sudirman Sudirman, Dodyk Pranowo, Wike Agustin Prima Dania

Abstract


Ledre is one of the signature snacks from Bojonegoro Regency. The center for producing bananas ledre in Bojonegoro Regency are in Padangan and Purwosari Districts. The main ingredient used in producing ledre is plantain which grown in Bojonegoro Regency. The banana ledre industry has various problems such as the capital, labor, product quality, marketing and there is no cluster division for each type of business. The purpose of this study was to determine the cluster and strategy for the development of banana ledre industry in Bojonegoro Regency. The method used was K-means Clustering and Fuzzy Analytical Hierarchy Process (FAHP). The results of the analysis were determined as many as 3 clusters, they were cluster 1 as the medium industry group, cluster 2 for small industry group and cluster 3 for the household industry group. The alternative strategy for cluster 1 development is to collaborate with the Bojonegoro Regency Office to provide training and education for workers and the establishment of SOPs for workers. The alternative strategy for cluster 2 development is to collaborate with financial institutions in Bojonegoro Regency with competitive interest rates and establish cooperation with the Office of Cooperatives and SMEs related to the venture capital. While the alternative strategy for developing cluster 3 is cooperation with the Bojonegoro District Office regarding legality licensing and improving the quality of packaging materials.

Keywords


Ledre industry; Cluster; Bojonegoro

References


Absanto, G., E. Nnko. 2013. Analysis of business growth strategies and their contribution to business growth ; a Tanzania case study. International Journal of Economics, Commerce and Management 1:1–15.

Ackaradejruangsri, P. 2013. The Effect of Product Quality Attributes on Thai Consumers Buying Decisions. Ritsumeikan Journal of Asia Pacific Studies 33:14–24.

Aggarwal, N., K. Aggarwal. 2012. A Mid – Point based k-mean Clustering Algorithm for Data mining. International Journal on Computer Science and Engoneering (IJCSE) 4:1174–1180.

Agusta, Y. 2007. K-Means – Penerapan, Permasalahan dan Metode Terkait. Jurnal Sistem dan Informatika 3:47–60.

Amare, G. 2012. Reviewing the values of a standard operating procedure. Ethiopian journal of health sciences 22:205–20.

Asrina, Martina. 2017. Strategi Pemasaran Usaha Kerupuk Tempe di Desa Blang Geulanggang Kecamatan Peusangan Kabupaten Bireuen (Studi Kasus: Usaha Kerupuk Tempe Ibu Yusnita). Jurnal S. Pertanian 1:48–62.

Badan Pusat Statistik. 2020. Perusahaan Industri Pengolahan.

Badan Pusat Statistik Kabupaten Bojonegoro. 2019. Kabupaten Bojonegoro dalam Angka 2019. Kabupaten Bojonegoro.

Bertin, M., I. Atanassova, Y. Gingras. 2016. The Invariant Distribution of References in Scientific Articles. Journal of the American Society for Information Science and Technology 67:164–177.

Bozdag, C. E., C. Kahraman, D. Ruan. 2003. Fuzzy group decision making for selection among computer integrated manufacturing systems. Computers in Industry 51:13–29.

Farida, F. I., R. Syarief, S. Djohar. 2014. Strategi Pengembangan Klaster Industri Rumput Laut yang Berkelanjutan di Kawasan Minapolitan Kabupaten Sumba Timur. Journal Manajemen & Agribisnis 11:172–182.

Fauziah, L., N. Setyowati, A. Wijianto. 2015. Strategi Pemasaran Ledre di Kabupaten Bojonegoro. AGRISTA 3.

Fitriani, R. 2017. Aspek Hukum Legalitas Perusahaan Atau Badan Usaha Dalam Kegiatan Bisnis. Jurnal Hukum Samudra Keadilan 12:136–145.

Iwuagwu, O. 2011. The Cluster Concept : Will Nigeria ’ s New Industrial Development Strategy Jumpstart The Country ’ s Industrial Takeoff ? Afro Asia Journal of Social Sciences 2:1–24.

Jahanshahi, A. A., K. Nawaser, S. M. S. Khaksar, A. R. Kamalian. 2011. The relationship between government policy and the growth of entrepreneurship in the micro, small & medium enterprises of India. Journal of Technology Management and Innovation 6:66–76.

Jakpar, S., A. G. S. Na, A. Johari, K. T. Myint. 2012. Examining the product quality attributes that influences customer satisfaction most when the price was discounted : A case study in Kuching Sarawak. International Journal of Business and Social Science 3:221–237.

Kane, A., J. Nagar. 2012. Determining The Number Of Clusters For A K-Means Clustering Algorithm. Indian Journal of Computer Science and Engineering (IJCSE) 3:670–672.

Martiman. 2014. Strategi Pemasaran Barang dan Jasa Perusahaan Melalui Media Iklan. Jurnal Ilmiah Widya 2:55–63.

Mustaniroh, S. A., O. Zakiyah, R. Astuti. 2019. Strategi Pengembangan Klaster UKM Keripik Gadung di Kabupaten Tulungagung. Jurnal Konsep Bisnis dan Manajemen 5:221–237.

Pranata, A. I., Muhajir, Hendro Aryanto. 2015. Analisis Elemen Desain pada Kemasan Ledre Super di Bojonegoro. Jurnal Pendidikan Seni Rupa 3:244–249.

Rimawan, E., A. Mustofa, A. D. Mulyanto. 2017. The Influence of Product Quality, Service Quality and Trust on Customer Satisfaction and Its Impact on Customer Loyalty (Case Study PT ABC Tbk). International Journal of Scientific & Engineering Research 8:2330–2336.

Saaty, T. L. 2004. Fundamentals of the Analytic Network Process — Dependence and Feedback in Decision-Making With a Single Network. Journal of Systems Science and Systems Engineering 13:129–157.

Setyaningsih, S. 2012. Using Cluster Analysis Study to Examine the Successful Performance Entrepreneur in Indonesia. Procedia Economics and Finance 4:286–298.

Wang, Y. M., K. S. Chin. 2011. Fuzzy Analytic Hierarchy Process: A logarithmic Fuzzy Preference Programming Methodology. International Journal of Approximate Reasoning 52:541–553.

Wells, L. E., H. Farley, G. A. Armstrong. 2007. The importance of packaging design for own-label food brands. International Journal of Retail & Distribution Management 35:677–690.

Wu, C., X.-Y. Zhang, I.-C. Yeh, F. Chen, J. Bender, T. Wang. 2013. Evaluating Competitiveness Using Fuzzy Analytic Hierarchy Process-A case study of Chinese airlines. Journal of Advanced Transportation 47:619–634.

Wulandari, I. G. A. A., N. D. Setiawina, K. Djayastra. 2017. Analisis Faktor-Faktor Yang Mempengaruhi Produksi Industri Perhiasan Logam Mulia Di Kota Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana 6:79–108




DOI: https://doi.org/10.21107/agrointek.v15i1.7185

Refbacks

  • There are currently no refbacks.




Copyright (c) 2021 Sudirman Sudirman

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Indexed by

Crossref logo

Mailing Address:

Agrointek: Jurnal Teknologi Industri Pertanian

Department of Agroindustrial Technology, Faculty of Agriculture, University of Trunojoyo Madura
Raya Telang St. PO BOX 2, Kamal - Bangkalan - Jawa Timur
Phone: (031) 3013234, Email:agrointek@trunojoyo.ac.id

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License