Identifikasi Elemen Desain Kemasan Susu Formula dengan Metode Quantification Theory Type 1 Berbasis Kansei Engineering

Novi Purnama Sari; Dimas Ferdiansyah; Wiwi Prastiwinarti

doi:10.21107/agrointek.v20i3.27109

Identifikasi Elemen Desain Kemasan Susu Formula dengan Metode Quantification Theory Type 1 Berbasis Kansei Engineering

Novi Purnama Sari, Dimas Ferdiansyah, Wiwi Prastiwinarti

Abstract

Packaging elements are the main components in realizing the design concept of infant formula packaging. Currently, infant formula uses center-seal packaging, which is problematic because it cannot be resealed. Therefore, there is a need for packaging development for infant formula products. This research aims to determine packaging design elements with a "playful" and "modern" concept. The study employs the QTT1 method and fuzzy logic to analyse and evaluate design elements against the design concept. The results from the QTT1 method analysis are a combination of X1.3 (Paper), X2.6 (Tube Sachet), X3.4 (Spout), X4.3 (Minimalist), X5.2 (Natural), X6.1 (Photo), and X7.2 (Label/Sticker). The combination results from QTT1 are evaluated using fuzzy logic, resulting in a COM value of 3.8035, which is more dominant in modern and playful words.

Keywords

Development;QTT1;Fuzzy logic;packaging Kansei; element

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