Perancangan model kemasan distribusi minuman kopi cup menggunakan kansei engineering (studi kasus kopi ruang normal)

Novi Purnama Sari, Iffat Halimatus Sa’diyah, Muryeti Muryeti

Abstract

Ruang Normal Coffee UMKM implements online buying and selling in marketing their products, but these UMKM do not yet have distribution packaging to protect the product during delivery. Based on the field survey, the distribution problems were the coffee cup packaging being dented, leaking, difficult to carry, and unattractive. The distribution packaging is currently considered not following consumer preferences because it is only in the form of clear plastic. This study aims to design packaging for distributing MSME coffee drinks in the Normal Room according to consumer preferences. The method used is Kansei Engineering (KE). KE implementation is supported by decision-making methods in determining packaging design concepts and packaging design elements. The term frequency-inverse document frequency (TFIDF) and principal component analysis (PCA) methods determine the design concept. In contrast, the Rough Set method determines the design elements. Sampling of respondents using purposive sampling with a minimum number of 30 respondents. The results of this study were that there were 21-word pairs based on TFIDF extraction and 40 packaging samples. The design concept was obtained through PCA analysis of the two main components that have a variance value of > 1, namely PC-1 produces the concept of "challenging-modern" and PC-2 produces the concept of "old-fashioned-practical." The combination of design elements from rough set analysis for the “challenging-modern” concept is cardboard/corrugated material, blunt end handles, folding cartons, tray/box type without additional features, sans-serif fonts, and illustrations. Meanwhile, the "old fashioned-practical" concept consists of kraft materials, round handles, sleeve shapes, inner stands or trays/boxes, pop-up designs, classic concepts, monochrome, and illustrations. The final step is implementing the design elements into the 3D packaging mockup model. This research has an impact on the development of science and technology in the packaging design process by considering consumer feelings using quantitative methods that are more objective

Keywords

Kansei engineering; PCA; phyton; rough sets; TF-IDF;

References

Bhardwaj, P. 2019. Types of sampling in research. Journal of the Practice of Cardiovascular Sciences 5:157.

Coghlan, A. 2017. A Little Book of R For Multivariate Analysis Release 0.1. Trust Sanger Institute.

Ghiffari, M. A. 2018. Kansei Engineering Modelling for Packaging Design Chocolate Bar. SEAS (Sustainable Environment Agricultural Science) 2:10.

Habyba, A. N., T. Djatna, and E. Anggraeni. 2018. An affective e-commerce design for SMEs product marketing based on kansei engineering. Page IOP Conference Series: Materials Science and Engineering. Institute of Physics Publishing.

Ilich, K. L., and M. Hardey. 2020. ‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram. Information, Communication & Society 23:1–19.

Kang, X., and S. Nagasawa. 2023. Integrating continuous fuzzy Kano model and fuzzy quality function deployment to the sustainable design of hybrid electric vehicle. Journal of Advanced Mechanical Design, Systems and Manufacturing 17.

Kuspriyono, T. 2017. Pengaruh Promosi Online dan Kemasan Terhadap Keputusan Pembelian Kosmetik Merek Sariayu Martha Tilaar. Jurnal Perspektif 15:147–154.

Lan, H., L. Ya’nan, and W. Shuhua. 2016. Improvement of Online Food Delivery Service Based on Consumers’ Negative Comments. Canadian Social Science 12:84.

Nagamachi, M., and A. M. Lokman. 2015. Kansei Innovation: Practical Design Applications for Product and Service Development.

Rahmawati, N., P. Astuti, F. Rofifah, and A. N. Habyba. 2020. Affective Design of Food Delivery Order Packaging. International Journal of Engineering and Advanced Technology 10:6–11.

Rajab, A., and L. Nora. 2021. Peran Kepuasan Konsumen dalam Menentukan Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen. Jurnal Muhammadiyah Manajemen Bisnis 2:74–84.

Sari, N. P. 2019. Perencanaan dan Pengembangan Kemasan: Kansei Engineering. Page (N. Martina, Ed.). pertama. PNJ Press, Jakarta.

Sari, N. P., J. Immanuel, and A. Cahyani. 2020. Aplikasi Kansei Engineering dan Fuzzy Analytical Hierarchical Process dalam Pengembangan Desain Kemasan. Journal Printing and Packaging Technology 1:9–21.

Taherdoost, H. 2019. What Is the Best Response Scale for Survey and Questionnaire Design; Review of Different Lengths of Rating Scale / Attitude Scale / Likert Scale. Page International Journal of Academic Research in Management (IJARM).

Wang, C. H. 2018. Combining rough set theory with fuzzy cognitive pairwise rating to construct a novel framework for developing multi-functional tablets. Journal of Engineering Design 29:430–448.

Widiati, A. 2019. Peranan Kemasan (Packaging) Dalam Meningkatkan Pemasaran Produk Usaha Mikro Kecil Menengah (Umkm) Di “Mas Pack” Terminal Kemasan Pontianak. Jurnal Audit dan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Tanjungpura 8:67–76.

Yulianti, W., and Salmidi. 2016. Metode Rough Set untuk Menganalisa Problematika Guru dalam Menggunakan Media Pembelajaran Berbasis Komputer. Rabit : Jurnal Teknologi dan Sistem Informasi Univrab 1:19–25.

Zuo, Y., and Z. Wang. 2020. Subjective Product Evaluation System Based on Kansei Engineering and Analytic Hierarchy Process. Symmetry 12:1340.

DOI

https://doi.org/10.21107/agrointek.v18i4.19930

Metrics

Refbacks

  • There are currently no refbacks.




Copyright (c) 2024 Novi Purnama Sari

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.