STRATEGI PENGEMBANGAN PRODUK PERIKANAN BERDASARKAN INTEGRASI KONSEP BLUE ECONOMY, KEAMANAN PANGAN DAN HALAL

Hana Catur Wahyuni; Puspita Handayani; Rima Azzahra

doi:10.21107/agrointek.v17i2.14450

STRATEGI PENGEMBANGAN PRODUK PERIKANAN BERDASARKAN INTEGRASI KONSEP BLUE ECONOMY, KEAMANAN PANGAN DAN HALAL

Hana Catur Wahyuni, Puspita Handayani, Rima Azzahra

Abstract

Fishery products are one of the potential aquatic resources in Indonesia that have the potential to be developed, considering that Indonesia is rich in aquatic resources. One of the concepts that can be implemented in developing fishery products is the blue economy (BE) concept. This concept is appropriate because it focuses on growth, job creation, and environmentally friendly technological innovation. Meanwhile, food safety and halal are needed to meet the community's need for safe and halal food products. This study aims to identify the factors of strength, weakness, opportunity, threat and develop a strategy for developing fishery products by integrating the concepts of BE, food safety, and halal. on 11 respondents. The research was conducted using the SWOT method through two stages: the first stage to assess internal factors (IF) and external factors (EF). The second stage SO, WO, ST, and WT strategies. The results showed five aspects of strength ten aspects of weakness, seven aspects of opportunities, and five aspects of threats. The data processing results with IF show that the strength value is 3.59 and the weakness is 3.39. As for the EF value, it is known that the opportunity value is 3.54, and the threat value is 3.58. In the SWOT matrix, it is known that fishery product business actors are in quadrant 2. Furthermore, strategies that can be used in the integration of BE, Food Safety, and Halal by utilizing a digital marketing system, complementing the legality of food safety and halal business actors, product diversification, use of environmentally friendly technology, and integrating BE in food safety and halal policies as well as internal audit instruments

Full Text:

PDF (Bahasa Indonesia)

References

Ashutosh, Sharma, A., Beg, M.A. 2020. Strategic Analysing Using SWOT-AHP: A Fibre Cement Sheet Company Application. Journal od Management Development, 39(4), 543- 557.

Astuti, A.M.I., Ratnawati, S. 2020. Analisa SWOT dalam Menentukan Strategi Pemasaran (Studi kasus di Kantor Pos Magelang, 56100). Jurnal Ilmu Manajemen, 17(2), 58- 70.

Alqudsi, S.G. 2014. Awareness and Demand for 100% Halal Supply Chain Meat Products. Procedia Sosial and Behavioral Sciences, 130, pp 167-178.

Gurel, E., Tat,M. 2017. SWOT Analysis: A Theoretical Review. The Journal of International Social Research,10 (51), 995- 1006.

Hasan, A. 2016. Green Management System. Jurnal Media Wisata, 14 (1), 317- 332.

Istiqomah., Andriyanto.I. 2017. Analisis SWOT Dalam Pengembangan Bisnis (Studi pada Sentra Jenang di Desa Wisata Kaliputu Kudus). Jurnal Bisnis dan Manajemen Islam, 5(2), 353- 382.

Kaswan, V., Choudary, M., Kumar, P., Kaswan, S., Bajya, P. 2018. Green Production Strategies. Encyclopedia of Food Security and Sustainability, 1- 9.

Jing, W., Tao, M. 2021. Research on Clean Energy Development Strategy of China Three Gorges Corporation Based on SWOT Framework. Sustainable Energy and Assesments, 47, 1-5.

Lee., K.H., Noh, J., Lee, J., Khim, S.J. 2021. Blue Economy and The Total Enviroment Mapping The Interface. Enviroment International, 157, 1-8.

Lee, Y., Jin Kim, Y., Chul Lee, M. 2021. Improving Public Acceptance of H2 Stations: SWOT-AHP Analysis of South Korea. International Journal of Energy, 46, 17597- 17607.

Nourlette, R.R., Hati, S.W. 2017. Penentuan Strategi Dengan Pendekatan Analisis SWOT Pada Hotel Nongsa Point Marina & Resort Dalam Menghadapi Persaingan Bisnis. Jurnal Inovasi dan Bisnis, 5 (1), 83- 102.

Prayuda, R., Sary, D.V. 2019. Strategi Indonesia Dalam Implementasi Konsep Blue Economy Terhadap Pemberdayaan Masyarakat Pesisir di Era Masyarakat Ekonomi Asean. Indonesian Journal of International Relations, 3(2), 46- 64.

Pursetyo, K.T., Thahjaningsih, W., Pramono, H. 2015. Perbandingan Morfologi Kerang Darah Di Perairan Kenjeran dan Perairan Sedati. Jurnal Ilmiah Perikanan dan Kelautan, 7(1).

Safitri, U.N., Anggo, A.D., Fahmi, A.S. 2020. Kinerja Sediment Microbial Fuel Cell Penghasil Listrik Dengan Nutrien Limbah Industri Fillet Ikan. Jurnal Ilmu dan Teknologi Perikanan, 2 (1), 20- 28.

Sapanli, K., Kusumastanto, T., Budiharsono, S., Sadelie, A. 2020. Dinamika dan Kebijakan Pengembangan Ekonomi Kelautan Indonesia. Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan, 10(2), 117- 128.

Schutter, M.S., Hicks, C.C., Phelps, H., Waterton, C. 2021. The Blue Economy As a Boundary Object for Hegemony Across Scale. Marine Policy, 132, 1-8.

Setiawan, A., Wahyuni, H.C. 2018. Integrasi Metode SWOT dan AHP Untuk Merumuskan Strategi Pemasaran (Studi kasus: PT Rafftan Craft Indonesia). Prozima, 2(1), 12- 19.

Smigic, N., Rajkovic, A., Djekic, I., Tomic, N. 2015. Legislation, standards and diagnostics as a backbone of food safety assurance in Serbia. British Food Journal, 117(1), 94-108.

Rani, F., Cahyasari, W. 2015. Motivasi Indonesia Dalam Menerapkan Model Kebijakan Blue Economy Masa Pemerintahan Joko Widodo. Jurnal Transnasional, 7(1), 1914- 1928.

Wongprawmas, R., Canavari, M., 2017. Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand. Food Policy, 69, 25-34.