Agritech Development as Alternative Investment in The Agricultural Sector

Suhartono Suhartono, Ni Made Ayu Krisna Cahyadi, Lilik Sugiyono

Abstract


The recession that occurred in Indonesia at the begining of the Covid-19 pandemic resulted in a decrease in production levels and limited people's purchasing power. Social restriction policy makes people did not do much activity outdoor and take advantage of the convenience of e-commerce to meet their daily needs. The rapid development of technology has encouraged the emergence of digital businesses such as start-ups. In the agricultural business, start-up entrepreneurs bridge three elements, i.e., capital, market, and cultivation ability. Meanwhile the main external factor determining the movement of start-ups is investment or funding. Descriptive analysis was conducted on 15 agribusiness start-ups (agritechs) in Java and Bali to find out how the impact of investment on the development of start-ups. The results show that investment in agritech is still relatively low when compared to start-ups in other sectors, such as transportation and finance. This is because the preparation period for agritech is quite long so that investors' decisions to make funding are also hampered.

Keywords


Agribusiness Start-Up; Agritech; Funding; Investment

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DOI: https://doi.org/10.21107/agriekonomika.v12i2.18260

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