The political identity for Megalia, Womand and Webtoon to counter Confucianism culture in South Korea

Abstract

Referring to the wave of digital feminism in the modern era, this paper formulates the problem of South Korea's digital feminism strategy in reconstructing Confucianism culture with respect to morality. The study aims to analyze the development of digital feminist activist morality in South Korea against the background of a Confucian society and rapid economic growth. Of the numerous online feminist activist groups, Megalia and Womand have garnered attention from several feminist scholars. Moreover, later Webtoon comic artists incorporated feminist ideologies into their comic narratives. Based on Andrew Heywood's cultural conflict and identity politics perspective, as well as political morality in realism, the author has identified two crucial findings. First, the three of them operate from a realistic perspective that excludes Confucian morality as a factor in their decision making. Second, Megalia and Womand tend to exhibit radical behavior due to their exclusive focus on identity politics. This contrasts with Webtoon, which creates comics driven by economic interests, resulting in more moderate behavior and a preference for cultural distribution.