CODE MIXING USED IN TASYA FARASYA BEAUTY VLOGS

Abstract

This study entitled “Code Mixing Used In Tasya Farasya Beauty Vlogs”. Beauty vloggers often share information about the cosmetic products they use or review beauty and make-up products. Sometimes they mix several languages in their videos, such as mixing English with Indonesian. Language has a very important role in our life. We use language for communicating and people nowadays speak in multiple languages. According to the phenomenon above, this research focuses on code mixing in one of Tasya Farasya's beauty vlogs on her YouTube channel, level of code mixing and to find the reasons why Tasya mixed her language. There are two theories applied in this study, namely the theory of the types of code mixing and reason of code mixing proposed by Hoffman (1991) and the theory of the level of code mixing proposed by Suwito (1996). This research is the qualitative research. The methods applied in collecting the data are the documentation and observing method and by using the note-taking technique. The data is taken mainly from the utterances found in the Tasya Farasya beauty vlogs, as the main data source for this study. The result of this study showed that there are three types of code mixing found used by Tasya videos. There are data collected for the type of code mixing. For the level of code mixing, and for the reason of code mixing. Type of code mixing there are intra-sentential, intra-lexical, involvement in a change of pronunciation. And for level of code mixing there are word level, phrase level, baster level, repetition level, idiom level, clause level. And for the reason of code mixing there are  talking about particular topic, being emphatic about something, interjection, repetition used for clarification, expressing group identity, clarifying the speech content for the interlocutor.