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Vol 16, No 4: 2023 (Supplementary Issue) The Role Of Perceived Value And Perceived Trust To Optimize Repeat Purchase Intention Based On Mean-End Chain Theory In Generations Y And Z Abstract  PDF
Ulin Nafisyah, Endy Gunanto Marsasi
 
Vol 16, No 1: 2023 The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya Abstract  PDF
Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
 
Vol 18, No 1: 2025 Perceived Ease Of Use, Perceived Usefulness And Satisfaction To Maximize Behavioral Intention With The Technology Acceptance Model In Generation Y And Z Consumers Abstract  PDF
Rheza Farrel Denovan, Endy Gunanto Marsasi
 
Vol 18, No 4: 2025 (Supplementary Issue) Analysis Of The Determinants Of Msme Development In Besitang District Abstract  PDF
Muhammad Arif Barus, Muhammad Lathief Ilhamy Nasution, Khairina Tambunan
 
Vol 16, No 4: 2023 (Supplementary Issue) Analysis Factors Affecting Customer Loyalty of Indihome Provider During The Covid-19 Pandemic In Surakarta Abstract  PDF
Aini Dwi Mutikasari, Ihwan Susila
 
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