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Vol 16, No 4: October - Desember 2023 The Role Of Perceived Value And Perceived Trust To Optimize Repeat Purchase Intention Based On Mean-End Chain Theory In Generations Y And Z Abstract  PDF
Ulin Nafisyah, Endy Gunanto Marsasi
 
Vol 16, No 1: January - March 2023 The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya Abstract  PDF
Fidela Mandasari, Eko Purwanto, Sugeng Purwanto
 
Vol 18, No 1: January - March 2025 Perceived Ease Of Use, Perceived Usefulness And Satisfaction To Maximize Behavioral Intention With The Technology Acceptance Model In Generation Y And Z Consumers Abstract  PDF
Rheza Farrel Denovan, Endy Gunanto Marsasi
 
Vol 16, No 4: October - Desember 2023 Analysis Factors Affecting Customer Loyalty of Indihome Provider During The Covid-19 Pandemic In Surakarta Abstract  PDF
Aini Dwi Mutikasari, Ihwan Susila
 
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