FACTORS THAT INFLUENCE CONSUMER DECISIONS IN BUYING USED MOBILE PHONES IN DAIRI DISTRICT

Fajran Rahman Berutu

Abstract


Based on the findings of the data analysis and discussion above, the researcher will put forward a conclusion, namely.

The price variable partially has no influence on consumers' decisions to buy used cellphones in Dairi Regency The partial product quality variable has no influence on consumers' decisions to buy used cellphones Dairi Regency.

The brand quality variable partially has a positive influence on consumers' decisions to buy used cellphones in Dairi Regency.

The physical condition variable partially has a positive influence on consumers' decisions to buy used cellphones in Dairi Regency.

Price variables and product quality simultaneously have a positive influence on consumers' decisions to buy used cellphones in Dairi Regency.


Keywords


Ekonomi; Bisnis; dan Bisnis Islam

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DOI: https://doi.org/10.21107/pamator.v17i4.28688

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