PERAN SALES PROMOTION MELALUI IKLAN DI MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN
Abstract
The growing era of globaisasi trigger the rapid use of various kinds of teknonogi and information in everyday life.Begitupun influence is very impact on marketing activities in dunia.Berbagai kinds of marketing strategies used by companies to improve the marketing of products / services company, by utilizing various marketing mix as strategies used by the company. In this study the author will discuss about the role of sales promotion through advertising in social media to consumer behavior. The purpose of this study is to find the influence of the role of sales promotion through advertising in social media to consumer behavior. In this study the authors to find a very significant relationship related to sales promotion through social media advertising on consumer behavior where the results of sales promotion through this ad gives effect to the behavior consumers in deciding purchase decisions.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Burk Word, Marian.2009. Buku Panduan Perencanaan Pemasaran Edisi Tiga. Jakarta : PT. Indeks
Cravens, David W. 1996. Pemasaran Strategis.Edisi keempat jilid 2. Hal 76. Jakarta : Erlangga
Emilsyah Nur.2013. Peran Public Relation terhadap Loyalitas Konsumen Indosat di Kota Makasar.Jurnal Pekommas. Vol 16. No. 3. Hal.163-168
Julie Ann C.Ocon, Magdlalena G. Alvarez, 2014.The Implication Of Personal Selling Strategies in Motivation, Approaches and Good Grooming. Procedia-social and behavioral Sciences 155.53-57
Kotler, Philip.1992. Marketing Manajemen analysis, planning, and Cotroling (Fifth edition). Jakarta : Erlangga
Kiandokht Hadadi, Mahmoud Khalid Almsafir, 2015.The Impact Of Media Advertising on Proton Sales. Procedia-economic and Finance, 23. 1405-1410
Mayank Yadav, Yatish Joshi, Zillur Rahman, 2015. Mobile Social Media : The New Hybird element of digital marketing communication. Procedia-social and behavioral Sciences 189. 335-343
Nel Arianty. 2014. Pengaruh Bauran Promosi Terhadap Volume Penjualan Sepeda Motor Yamaha Mio Pada PT. Alfa Scorcpii Sentral Yamaha. Jurnal Riset Akuntansi dan Bisnis.Vol. 14 No.1. Hal. 98-110
Nuredayu Omar, 2014.Communication Competence during the Preparation Phase of the Direct Communication Activities. Procedia-social and behavioral Sciences 155. 228-235
Nur Rahmawati, 2013.Pengaruh Penggunaan Celebrity Endorser Dalam Iklan Sabun Mandi Lux Terhadap Perilaku Konsumen Dikelurahan Sungai Dama Samarinda. ejournal Ilmu Komunikasi.Vol. 1 No. 1.Hal.362-373.
Papaporn Chaihan chanchai, Saravudh Anantachart, 2017. Throught the looking glass : Understanding Thai academics’ viewpoints on integrated marketing communication. Kasetsart. Journal of Social Sciences. 1-9
Tjiptono, Fandi. 1997. Strategi Pemasaran. Yogyakarta : Andi
Udung Noor Rosyad, 2011. Pengaruh Komunikasi Pemasaran terhadap perluasan pangsa pasar (studi kasus Kompas).MIMBAR. Vol. XXVII. No. 2 Hal. 213-224
Wulan Suciningtyas, 2012.Pengaruh Brand Awarnes, Brand Image, dan Media Communication Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Yamaha Mio Sporty Yamaha Agung Motor Brebes). Management Analysis Journal.Vol. 1 No. 1.Hal. 1-8
DOI: https://doi.org/10.21107/kompetensi.v11i2.3525
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Ade Irfaannumilah
This work is licensed under a Creative Commons Attribution 4.0 International License.