Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan dan Minat Berkunjung Kembali pada Wisata Pancur Pitu di Kabupaten Madiun
Abstract
The purpose of this study is to (1) To determine the effect of service quality on satisfaction at Pancur Pitu Tourism, (2) To determine the effect of Perceived Price on satisfaction at Pancur Pitu Tourism, (3) To determine the effect of satisfaction on the intention to revisit Pancur Pitu Tourism, (4) To determine the quality of service on the intention to return to Pancur Pitu Tourism, (5) To determine the effect of Perceived Price on the intention to return to Pancur Pitu Tourism, (6) To determine the indirect effect of service quality on the intention to return to Pancur Pitu Tourism, (7) ) To find out the indirect effect of perceived price on the intention to return to Pancur Pitu Tourism. The method used in this study was the quantitative method with a type of confirmatory research. Data collection techniques in this study used a questionnaire. The sample was taken using the infinite formula because the population size is unknown, and the samples will be taken at Pancur Pitu Tourism in 100 samples. The results of this study indicate (1) service quality has a significant effect on satisfaction at Pancur Pitu Tourism Object, (2) perceived price has no significant effect on visitor satisfaction at Pancur Pitu Tourism Object, (3) satisfaction has a significant effect on the intention to return to visitors at Pancur Pitu Tourism Object, (4) service quality has a significant effect on the intention to return to visitors at Pancur Pitu Tourism Object, (5) perceived price has a significant effect on the revisit intention to return to visitors at Pancur Pitu Tourism Object, (6) service quality through satisfaction has a significant effect on the intention to return to visitors at the Pancur Pitu Tourism Object, (7) the perception of price through satisfaction has no significant effect on the intention to return to the visitors at the Pancur Pitu Tourism Object.
Full Text:
PDFReferences
Adinata, K. J., dan Yasa, N. N. K. 2018. Pengaruh kepercayaan, persepsi harga, dan sikap terhadap niat beli kembali di situs lazada. E-Jurnal Manajemen Unud, 7(8), 4153-4180.
Ali, B. J., Saleh, P. F., Akoi, S., Abdulrahman, A. A., Muhamed, A. S., Noori, H. N., & Anwar, G. 2021. Impact of Service Quality on the Customer Satisfaction: Case study at Online Meeting Platforms. International Journal of Engineering, Business and Management, 5(2), 65–77.
Arlanda, R., dan Suroso, A. (2018). The Influence of Food Beverage Quality Service Qua. 1(1), 28–37.
Bahar, A. dan Sjaharuddin, H., 2015. Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Minat Beli Ulang. Jurnal Organisasi dan Manajemen Volume 3
Bernarto, I., Wilson, N., dan Suryawan, I. N. 2019. Pengaruh Website Design Quality, Service Quality, Trust dan Satisfaction Terhadap Repurchase Intention (Studi Kasus: tokopedia.com). Jurnal Manajemen Indonesia, 19(1), 80–90.
Dam, S. M., dan Dam, T. C. 2021. Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty. Journal of Asian Finance, Economics and Business, 8(3), 585–593.
Devi, A. A. D. T., & Yasa, N. N. K. 2021. The role of customer satisfaction in mediating the influence of service quality and perceived value on brand loyalty. International Research Journal of Management, IT and Social Sciences, 8(3), 315-328.
Ghozali, I. 2015. Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris edisi 2. In Semarang: Badan Penerbit Universitas Diponegoro.
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Jannah, M., and Pranjoto, G. H. 2023. Why Do Tourists Have Revisit Intention? The Effectof Customer Experience as a Marketing Strategy. Proceedings of the 2nd Maritime,Economics and Business International Conference.
Kaura, Vinita, Durga Prasad, C. dan Sharma, S. 2015. Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction. International Journal of Bank Marketing
Khansa, V. R., dan Farida, N. 2016. BERKUNJUNG KEMBALI MELALUI KEPUASAN ( Studi pada Wisatawan Domestik Kebun Raya Bogor ). Diponegoro Journal Of Management, 02–11.
Lemeshow, S. et. al. 1997. Besar Sampel dalam Penelitian Kesehatan. Yogyakarta: Gadjah Mada University Press.
Miskan, S. 2019. Pengaruh Kualitas Layanan Terhadap Minat Berkunjung Kembali Dengan Kepuasan Dan Kepercayaan Sebagai Variabel Intervening (Studi Pada wisatawan Pantai Lariti Kabupaten Bima) (Doctoral dissertation, University of Muhammadiyah Malang).
Nalendra, A. R. A. 2018. Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Terhadap Loyalitas Pelanggan. Jurnal Ilmu Pengetahuan Dan Teknologi Komputer, 3.
Nastabiq, M., dan Soesanto, H. 2021. The Effect Of Destination Attractiveness, Destination Service Quality And Tourist Satisfaction On The Intention Of Revisit To Kota Lama Semarang. International Journal of Economics, Business and Accounting Research (IJEBAR), 2021(2), 342–353.
Pakurár, M., Haddad, H., Nagy, J., Popp, J., & Oláh, J. 2019. The service quality dimensions that affect customer satisfaction in the Jordanian banking sector. Sustainability (Switzerland), 11(4), 1–24.
Pamulang, U., Selatan, T., dan Satisfaction, C. 2021. Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Menginap Di Hotel Kartika Chandra Jakarta 1 * Jasmani, 2 Dede Supiyan, 3 Hastono. 1.
Pasharibu, Y., Paramita, E. L., & Febrianto, S. 2018. Price, service quality and trust on online transportation towards customer satisfaction. Jurnal Ekonomi Dan Bisnis, 21(2), 241–266.
Prakoso, D. B., Pujiastuti, E. E., & Sadeli. 2020. Berkunjung Kembali ( Studi Pada Wisatawan Di Wisata Alam Posong. Jurnal Ekonomi Dan Ilmu Sosial, 5(2), 185–201.
Prasetyo, M. D., Susanto, S., & Maharani, B. D. 2021. Pengaruh Kualitas Pelayanan, Fasilitas Dan Persepsi Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah Manajemen Kesatuan, 9(1), 23-32.
Purnama, N. 2022. Pengaruh E-Wom Dan Harga Terhadap Niat Berkunjung Kembali Pada Gunung Semeru. Jurnal Pendidikan Tata Niaga (JPTN), 10(1), 1626-1634
Putra, I. G. N., Sudiarta, I. N., & Mananda, I. G. S. 2016. Pengaruh Kualitas Pelayanan Dan Kepuasan Terhadap Niat Berkunjung Kembali Wisatawan Mancanegara Ke Daya Tarik Wisata Alas Pala Sangeh. Jurnal IPTA (Industri Perjalanan Wisata), 4(2), 1-6.
Rahmayanti, P. L. D., dan Ekawati, N. W. 2021. Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali. Jurnal Manajemen dan Bisnis Equilibrium, 7(2), 125-138.
Resty, Pratama Adia, SST, M.Si, Yusvita Triwiadhian S, SST. 2022. Kabupaten
Madiun Dalam Angka Madiun Regency in Figures 2022. BPS Kabupaten
Madiun/BPS-Statistics of Madiun Regency.
Reza Nurul Ichsan, Ahmad Karim. 2021. Kualitas Pelayanan Terhadap Kepuasan Nasabah Pt. Jasa Raharja Medan. Jurnal Penelitian Pendidikan Sosial Humaniora, 6(1), 54–57.
Rosmina, R., Sarkum, S., & Syahputra, R. 2021. Pengaruh Motivasi, Kualitas Layanan Dan Environment Dengan Persepsi Harga Terhadap Word Of Mouth Dan Revisit Intention. Jurnal Inovasi Penelitian, 2(5), 1359-1374.
Satyarini, N. W. M. 2022. Interaktif Virtual Tur Melalui Media Elektronik: Kualitas Pelayanan, Kepuasan Wisatawan, Word of Mouth dan Niat Untuk Berkunjung Kembali. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 10(1), 189-197.
Septianing, A. D., & Farida, N. 2021. Pengaruh Fasilitas Wisata Dan Kualitas Pelayanan Terhadap Niat Berkunjung Kembali Melalui Kepuasan Pengunjung (Studi Obyek Wisata Goa Kreo Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 10(1), 781-792.
Sugiyono. 2016. Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabeta Bandung.
Wantara, P., dan Irawati, S. A. 2021. Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia. European Journal of Business and Management Research, 6(6), 209–215.
DOI: https://doi.org/10.21107/jkim.v5i2.31400
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Ikhwan Sulistya Budi, Yustina Chrismardani
This work is licensed under a Creative Commons Attribution 4.0 International License.
