Pengaruh Influencer Keuangan dan Pengetahuan Keuangan terhadap Perilaku Investasi (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Trunojoyo Madura)
Abstract
This study aims to analyze the influence of financial Influencers and financial knowledge on the investment behavior of students in the Faculty of Economics and Business at Universitas Trunojoyo Madura during the odd semester of 2024. In the post-COVID-19 digital era, financial information has become increasingly accessible through social media, attracting Millennials and Gen Z to enhance their financial literacy and begin investing. Financial Influencer s play a crucial role in educating the public about the world of investment, while financial knowledge is believed to influence individuals' investment decisions. This research examines the relationship between these two factors and students' investment behavior using quantitative methods with multiple regression analysis. The findings reveal that financial Influencers significantly influence students' investment behavior. Students exposed to financial educational content on social media tend to be more proactive in making investment decisions. Additionally, financial knowledge has also been proven to significantly impact more rational investment behavior aligned with their risk profiles. Overall, both financial Influencer s and financial knowledge collectively influence the investment behavior of students in the Faculty of Economics and Business at Universitas Trunojoyo Madura. These findings indicate that strengthening financial education and content provided by financial Influencers can be key factors in increasing student awareness and participation in investments.
Full Text:
PDFReferences
{Hermawan, Iwan and Pd, M and others}. 2019. {hermawan2019metodologi, Title={Metodologi Penelitian Pendidikan (Kualitatif, Kuantitatif Dan Mixed Method)}. Hidayatul Quran.
Agustin, Indah Dwi, Fityan Izza, and Noor Abidin. 2022. “Pengaruh Financial Literacy , Financial Behavior , Digital Payment Dan Paylater Terhadap Perilaku Konsumtif Mahasiswa Di Era Pandemi COVID-19.” (4): 1–14.
Albert, Bandura. 1997. Self-Efficacy in Changing Societies. CAMBRIDGE UNIVERSITY PRESS.
Almeida, Christine Sant’Anna de et al. 2016. 5 Revista Brasileira de Linguística Aplicada No https://revistas.ufrj.br/index.php/rce/article/download/1659/1508%0Ahttp://hipatiapress.com/hpjournals/index.php/qre/article/view/1348%5Cnhttp://www.tandfonline.com/doi/abs/10.1080/09500799708666915%5Cnhttps://mckinseyonsociety.com/downloads/reports/Educa.
Amalia.A, Annisa Dwi, and Abdul Ghofar. 2022. “Reaksi 01.01.2022.” 1(1): 122–31.
Ameliya, Dian, Indrisari Ika, and Et Al. 2023. “Pengaruh Literasi Keuangan, Pendapatan, Modal.” 3(1): 867–76.
Ana, Almaidah, Oktavia Besri, Tafdil Husni, and Rida Rahim. 2023. “Jurnal Informatika Ekonomi Bisnis Pengaruh Financial Literacy , Religiusitas , Investment Knowledge Terhadap Pengambilan Keputusan Investasi Melalui Investment Intention Sebagai Variabel Intervening.” 5: 1350–54.
Arahmah, Wina, and Vina Putri Permatasari. 2022. “The Influence Of Social Media On Community Interest In Investing In Capital Market During The COVID-19 Pandemic Pengaruh Media Sosial Terhadap Minat Masyarakat Dalam Berinvestasi Dipasar Modal Pada Masa Pandemi COVID 19 Universitas Muhammadiyah Riau , Pek.” 2(September 2021): 480–85.
Asyarofah, Windi, Cory Vidiati, and Dini Selasi. 2023. “Bridging : Journal Of Islamic Digital Economic and Management Pemahaman Berinvestasi Melalui Financial Technology ( Fintech ) Pada Generasi Gen Z.” 1(1): 164–71.
Ayu, Made et al. 2023. “Analisis Keputusan Investasi Mahasiswa Yang Menjadi Investor Saham.” 4(7): 1089–95.
Clauzel, Amélie, Hélène Delacour, and Sébastien Liarte. 2019. “When Cuisine Becomes Less Haute: The Impact of Expert Ratings on Consumers’ Legitimacy Judgments.” Journal of Business Research 105: 395–404. https://www.sciencedirect.com/science/article/pii/S0148296319302218.
databox. 2022. “Persentase Responden Yang Berinvestasi Saham Menurut Jenis Kelamin (Mei 2022).” https://databoks.katadata.co.id/.
Dinarjito, Agung. 2023. “The Influence Of Financial Behavior On Invesment Decision With Financial Literacy as a Meditation Variable : Case Study In PKN STAN.”
Dr. H. Zuchri Abdussamad, S.I.K., M.Si. 2021. 5 Revista Brasileira de Linguística Aplicada Buku Metode Penelitian Kualitatif. https://revistas.ufrj.br/index.php/rce/article/download/1659/1508%0Ahttp://hipatiapress.com/hpjournals/index.php/qre/article/view/1348%5Cnhttp://www.tandfonline.com/doi/abs/10.1080/09500799708666915%5Cnhttps://mckinseyonsociety.com/downloads/reports/Educa.
Ghozali. 2018. Application of Multivariate Analysis with IBM SPSS 25 Program. Universitas Diponegoro 2018.
Isacc, Quaye, Yinping Mu, Braimah Abudu, and Ramous Agyare. 2016. “Review of Stock Markets Reaction to New Events: Evidence from Brexit.” Journal of Financial Risk Management, Vol.5 No.4, December30, 2016 5.
Kemal, Sandi, Worokinasih Saparila, Darmawan Ari, and 2020. “CONCEPTUAL PAPER PENGARUH FINANCIAL KNOWLEDGE DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL BEHAVIOR PADA YOUTH ENTREPRENEUR KOTA MALANG.” : 140–50.
Keputusan, Terhadap, Investasi Pengusaha, Muda Di, and Kota Bima. “1 , 2 , 3 , 4.” : 1763–70.
Laga, Anastasya, and Achmad Hizazi. 2023. “The Effect of Financial Literacy , Financial Attitude , Locus of Control , and Lifestyle on Financial Management Behavior ( Case Study on Undergraduate Accounting Study Program Students Faculty of Economics and Business Jambi University ) Pengaruh Financi.” 1(4): 459–80.
Lusardi, Annamaria, and Peter Tufano. 2009. “Debt Literacy, Financial Experiences, and Overindebtedness.” National Bureau of Economic Research.
Mitchel, O.s (2014). “JEL.”
Nainggolan, Hermin. 2022. “Pengaruh Literasi Keuangan, Kontrol Diri, Dan Penggunaan E-Money Terhadap Perilaku Konsumtif Pekerja Produksi Pt Pertamina Balikpapan.” Jesya (Jurnal Ekonomi & Ekonomi Syariah) 5(1): 810–26.
Ramadani, Arienda Gitty et al. “Millenial's Invesment Decision In Capital Market Invesment With Financial Behavior As An Intervening.” : 355–75.
Ramadhani, Fanny, Elvira Luthan, and Universitas Andalas. 2023. “Investor Investment Decisions in the Capital Market Pengaruh Pengetahuan Investasi , Pengalaman Investasi Dan Financial Literacy Terhadap Keputusan Investasi Investor Di Pasar Modal.” 4(5): 6605–18.
Ramadhani, Rachmawati Annisaa, and Tona Aurora Lubis. 2022. “Pengaruh Teknologi Dan Pengetahuan Investasi Terhadap Keputusan Investasi Mahasiswa Di Pasar Modal.” 10(4): 176–82.
Romadhani, Nur Azizah, and Sri Handini. 2023. “SURABAYA PADA PERUSAHAAN INVESTASI The Influence of Financial Literacy and Financial Behavior on Student Investment.” 6(April): 37–47.
Solikhatun, Ismi, and S M A Pradita Dirgantara. 2022. “Pengaruh Literasi Keuangan , Dan Financial Technology Terhadap Keputusan Keuangan Mahasiswa Yogyakarta.”
Syafrida, Hafni, Sahir. 2022. Buku Ini Di Tulis Oleh Dosen Universitas Medan Area Hak Cipta Di Lindungi Oleh Undang-Undang Telah Di Deposit Ke Repository UMA Pada Tanggal 27 Januari 2022.
Tazkia, Aulia, and Risana Wijayanti. 2022. “Jmrk 01.02.2022.” 1(2): 112–27.
Universitas Trunojoyo Madura. “No Title.” https://www.trunojoyo.ac.id/.
DOI: https://doi.org/10.21107/jkim.v5i2.29311
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Jurnal Kajian Ilmu Manajemen (JKIM)
This work is licensed under a Creative Commons Attribution 4.0 International License.
