Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada CV. Salama Meuble, Desa Karduluk, Kecamatan Pragaan, Kabupaten Sumenep

Noviana Dwi Puspitarini, Nirma Kurriwati

Abstract


This research aims to determine the influence of product, price, promotion and location on purchasing decisions at CV. Salama Meuble, Karduluk Village, Pragaan District, Sumenep Regency. This type of research is quantitative research using a causal associative strategy. The data used in this research are primary and secondary data. The sampling method is probability sampling using the Slovin formula, the sampling technique uses simple random sampling. The research results showed that the product had an effect on purchasing decisions, price had no effect on purchasing decisions, promotion had no effect on purchasing decisions, location had no effect on purchasing decisions and products, price, promotion and location together (simultaneously) had an effect on purchasing decisions. 

Full Text:

PDF

References


Abubakar, Rusyid. 2023. Manajemen Pemasaran. Edited by Sayed Mahdi. ALFABETA.

Anas, Ummul Latifa. 2019. “Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Mebel Siantono Pada PT. Mega Indah Sari Timor (Misi Depo Bangunan) Di Kota Makassar.” Journal of Chemical Information and Modeling 53 (9): 1689–99.

Daud, Zikriatul Ulya. 2018. “Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Rumah Pada Green Avina Birem Puntong Langsa Baro.” Jurnal Manajemen Dan Keuangan 7 (2): 174. https://doi.org/10.33059/jmk.v7i2.981.

Ernawati, Reni. 2021. “Analisis Pengaruh Promosi, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Pada Situs E-Commerce Zalora Di Jakarta.” Business Management Analysis Journal (BMAJ) 4 (2): 80–98. https://doi.org/10.24176/bmaj.v4i2.6663.

Fajar Fahrudin, Muhammad, and Emma Yulianti. 2015. “Pengaruh Promosi, Lokasi, Dan Kualitas Layanan Terhadap Keputusan Pembelian Nasabah Bank Mandiri Surabaya.” Journal of Business & Banking 5 (1): 149. https://doi.org/10.14414/jbb.v5i1.478.

Hardiansyah, Faisal, Mahmud Nuhung, and Ismail Rasulong. 2019. “Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Restoran Singapore Di Kota Makassar.” Jurnal Profitability Fakultas Ekonomi Dan Bisnis 3 (1): 90–107.

Kotler, Philip, and kevin lane Keller. 2019. Manajemen Pemasaran. Edited by Maulana Adi and hardani wibi. Edisi 13. Erlangga.

Kuncoro, Mudrajad. 2013. Metode Riset Untuk Bisnis Dan Ekonomi Bagaimana Meneliti Dan Menulis Tesis. Erlangga.

Mandey, Jilly Bernadette. 2013. “Promosi, Distribusi, Harga Pengaruhnya Terhadap Keputusan Pembelian Rokok Surya Promild.” Promosi, Distribusi, Harga Pengaruhnya Terhadap Keputusan Pembelian Rokok Surya Promild 1 (4): 9. https://doi.org/10.1017/CBO9781107415324.004.

Musa, B, and J J Rotinsulu. 2019. “Pengaruh Produk, Harga, Promosi, Lokasi Terhadap Omzet Penjualan Telur Ayam Pada Pt. Pandu Prima Manado.” Jurnal 7 (3): 2701–10.

Rumengan, Aveline Novita, Hendra Novi Tawas, and Rudy Steven Wenas. 2015. “Analisis Citra Merek, Kualitas Produk, Dan Strategi Harga Terhadap Keputusan Pembelian Mobil Daihatsu Ayla Cabang Manado.” Jurnal EMBA 3 (2): 684–94. https://ejournal.unsrat.ac.id/index.php/emba/article/view/8696%0Ahttps://ejournal.unsrat.ac.id/index.php/emba/article/download/8696/8260.

Sitompul, Silvia Sari, Gustavito Chrispin, and Muhammad Luthfi Hamzah. 2020. “Analisis Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Battery Sepeda Motor.” INVEST : Jurnal Inovasi Bisnis Dan Akuntansi 1 (1): 27–37. https://doi.org/10.55583/invest.v1i1.18.

Stephanus Felix, Arsito. 2019. “PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WOLES CHIPS.” : : Jurnal Manajemen Dan Start-Up Bisnis 6 (2): 1–13. https://doi.org/10.36987/ecobi.v6i2.1.

Ulus Agnes Algrina. 2013. “Bauran Pemasaran Pengaruhnya Terhadap Keputusan Pembelian Mobil Daihatsu Pada Pt. Astra Internasional Manado.” Jurnal EMBA 1 (4): 1134–44.

Wangarry, Calvin L., Altje Tumbel, and Merlyn M. Karuntu. 2018. “PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI PT. HASJRAT ABADI RANOTANA.” Jurnal EMBA 6 (4).




DOI: https://doi.org/10.21107/jkim.v5i1.26848

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Jurnal Kajian Ilmu Manajemen (JKIM)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.