Menguak Nilai Dan Makna Di Balik Praktik Penentuan Harga Sewa: Studi Fenomenologis Pada Pengusaha Kos-Kosan

Abstract

This research seeks to expose the practice of determining rental rates on business
services room kos-kosan named Kos Putra Mulya. The purpose of this researchis
to know the practices of the determination of rents that occur as well as uncovering
the value and the meaning behind these practices. This study uses qualitative methods
as

tools in the process of the discovery answers and use
the knife as a phenomenology analysis approach to answer the value and its meanings.
The

results showed in the method of determining the price of rent conducted
by Kos Putra Mulya was not based on the total cost of the activity
of search efforts, but onlyusing the process of "estimate" in determining the costper-room.This

is due to the presence of mutual cultural influence in its Treasury
activities.
In

addition, there is cultural gotong royong, owners also instill a
sense of brotherhood in every effort suffered, so that business owners regard
the tenants is part of the family. And the last, the process of extracting the consciousness
to

find meaning in the term profit increase, i.e. the profit is defined
as "rezekinya", while if the lossesmeant "bukan rezekinya".