Sociopreneurship and the Business Model Canvas in Community Based Agrosilvopastoral Enterprises

Muhammad Rizqi Agustino, Sulistiyo Nurul Cahyanto

Abstract


This study aims to develop a sociopreneur-based business model using the Business Model Canvas (BMC) framework integrated with the Triple Bottom Line (TBL) perspective in an agrosilvopastoral livestock enterprise. A qualitative case study was conducted at the Srono Makmur Livestock Group, a community-based goat farming group combining agriculture, forestry, and livestock systems. Data were collected through in-depth interviews with one group leader and fifteen members and analyzed using thematic analysis. The findings reveal that the enterprise’s sustainability is strongly rooted in collective social values such as togetherness, shared responsibility, active member involvement, and collective impact. These values function as social capital that strengthens cooperation and community empowerment (people dimension). The agrosilvopastoral system enhances feed security, optimizes land use, and supports environmental sustainability (planet dimension), while improving cost efficiency and economic resilience (profit dimension). Social value creation is embedded across all BMC elements, demonstrating that the enterprise operates as a sustainable sociopreneurship model rather than a purely commercial business. This research contributes theoretically by integrating sociopreneurship and TBL dimensions into the BMC framework and practically by offering a replicable model for community-based livestock enterprises pursuing economic, social, and environmental objectives.

Keywords


Business model, sociopreneurship, triple bottom line, bmc, agrosilvopastoral system, comunnity enterprise

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References


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DOI: https://doi.org/10.21107/infestasi.v21i2.33424

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