GAINING COMPETITIVE ADVANTAGE THROUGH MULTI-SOURCE FEEDBACK PERFORMANCE APPRAISAL

S. Suhana

Abstract


The article discusses about gaining competitive advantage
of a company through multi-source feedback performance appraisal.
In a turbulence and high competitive environment, a company will face
many obstacles to run its business. In order to be able to sustain its
growth, it must have competitive advantages. Through human resource
management, a company can have unique, scarce and difficult to imitate
competencies. Performance appraisal is one of aspects of human
resource management practices. Traditional top-down approach in
performing appraisal is not sufficient anymore to accommodate the
changes of organizational need (structure, culture, etc). Multi-source
feedback if implemented well will be a good alternative to fulfill the
need of organization performance appraisal. The success of multi-source feedback implementation will give a company competitive
advantage.


Keywords


performance appraisal, multi source feedback, competitive advantage

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DOI: https://doi.org/10.21107/infestasi.v2i1.1188

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