PENGEMBANGAN MODEL GOOD CORPORATE CULTURE BERBASIS SPIRITUAL BRAND (NILAI SPIRITUAL) DI PT. BANK SYARIAH MANDIRI JAWA TIMUR

Abstract

This research is aim to try monitoring the weakness of
Corporate Culture Bank Syariah Mandiri (BSM) as mention before,
by replying and recommendation high values of Spiritual Brand
which has strong dominated to all the BSM employees also to follow
the future development of ideal Spiritual Brand by pre-reduction
from the employee arrangement values and market demand.
The research is using type of device research with descriptive
research and qualitative research. The research location was at
BSM Branch Office Surabaya, Gresik, Sidoarjo, Mojokerto, Malang,
and Pasuruan, by using one key information of bank with 50
Informants. Technique data was using questionnaire, observation
and interview.
In course of assessment showed there are values corporate of SIFAT
dominant and the mean have been owned by the strength expand
in community of BSM. That dominant values represent excellence
of competitive for BSM in present culture values and condition of
future cultural values.
Those Dominant values is Siddiq : Intention, Sincerity,
independence, patient, Istiqomah, Vision, Openness, Continuity,
Risk, Optimism, Fhatanah, Science, Professionalism, Achievement,
Amanah, Responsibility, Analysis, harmonious, Objective,
Carefulness, Tabliq, Tolerance, Cooption, Team work.