Business development strategy for halal processed-food enterprises via social media in Kamal, Bangkalan

Abstract

This research aims to analyze strategies for Islamic business development via social media in the Salad Gemoy micro-enterprise, located in Kamal, Bangkalan. Utilizing a SWOT analysis approach for data collection, the study investigates how social media platforms like WhatsApp and Instagram, which have become crucial marketing tools in the digital age, particularly for Sharia-based businesses, can aid business growth. This qualitative research employed interviews, observations, and documentation to obtain primary data directly from the field. Findings reveal that the enterprise faces several challenges in leveraging social media to enhance its competitiveness, including limited digital marketing expertise and inadequate understanding of how to optimize social media for business development. This study seeks to analyze and formulate an Islamic business growth strategy for Salad Gemoy, guiding its optimal use of social media through SWOT analysis. Based on the research result, the Gemoy Salad Micro Business has used social media quite well as its business development. However, unfortunately Salad Gemoy still has waekness such as the lack of human resources in managing content on social media, therefore it is necessary to have someone in this field to uploud content more often social media. From an Islamic Business perspective, the Salad Gemoy Micro Business is in accordance with the sharia compliance.