The Impact of Thailand’s Glocalization Strategy and Culinary Gastrodiplomacy on Indonesia’s Creative Economy: an Islamic Economics Perspective

Salma Fathiya Sahnabel

doi:10.21107/dinar.v13i1.33545

The Impact of Thailand’s Glocalization Strategy and Culinary Gastrodiplomacy on Indonesia’s Creative Economy: an Islamic Economics Perspective

Salma Fathiya Sahnabel

Abstract

The purpose of this study is to explain the influence of Thailand's culinary glocalization and gastrodiplomacy strategies on the sustainability of the creative economy in Indonesia, particularly the culinary sub-sector, from an Islamic economic perspective. The method used in this study is a quantitative method with a descriptive approach. The sample in this study consisted of 100 respondents who were urban communities in Indonesia with an interest in foreign cuisine. The object of this study is the creative economy of the culinary sub-sector, while the independent variables studied include Thailand's culinary glocalization and gastrodiplomacy strategies. Primary data was obtained by distributing questionnaires, while secondary data was obtained from relevant documents. Data analysis was performed using multiple linear regression with SPSS 20. The results showed that the variables of Thai culinary glocalization and gastrodiplomacy strategies had a positive and significant effect, both partially and simultaneously, on the development of the creative economy in the culinary sub-sector in Indonesia. The coefficient of determination (R²) value was 63.7%, which means that the independent variables in this study were able to explain 63.7% of the dependent variable. From an Islamic economic perspective, this study shows that the sustainability of the creative economy can be realized if the practices of glocalization and gastrodiplomacy are carried out based on the principles of adl (justice), maslahah (benefit), and ta'awun (mutual cooperation) to create an ethical, innovative, and equitable economic ecosystem.

Keywords

Glocalization Strategy; Gastronomic Diplomacy; Creative Economy; Thai Cuisine; Islamic Economics.

Full Text:

PDF

References

Devitasari, Fasa, M. I., & Soeharto. (2025). Analisis Pengembangan Wisata Halal Dalam Prospek Membantu Meningkatkan Perekonomian Di Indonesia. Jurnal Bina Bangsa Ekonomika, 15(01), 130–139. https://doi.org/10.46306/jbbe.v15i1.129

Hidayat N, R., Kusumasari, I. R., Akbar, G. F., Ramadhan, B. Z., & Arfian, Z. (2024). Strategi Ekspansi Mixue di Pasar Indonesia menggunakan Pendekatan Teoritis Simon dan Mintzberg. Jurnal Bisnis Dan Komunikasi Digital, 2(2), 10. https://doi.org/10.47134/jbkd.v2i2.3485

Howkins. (2001). The Creative Economy: How People Make Money from Ideas. Pinguin.

Humaera, L., Faudiah, N., Mahyiddin, Z., Indani, & Suhairi, L. (2024). Daya Tarik Remaja Terhadap Kuliner Asing Pada Era. Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga, 9(4), 71–86. https://doi.org/10.24815/jimpkk.v9i4.32307

Iklimah, I. (2017). Pengembangan Ekonomi Kreatif dalam Bank Sampah Syariah (Bss) Pesisir untuk Mewujudkan Masyarakat Madani. Dinar: Jurnal Ekonomi dan Keuangan Islam, 4(2). https://doi.org/10.21107/dinar.v4i2.5072

Jumlah Penduduk Pertengahan Tahun (Ribu Jiwa), 2024. (n.d.). https://www.bps.go.id/id/statistics-table/2/MTk3NSMy/jumlah-penduduk-pertengahan-tahun--ribu-jiwa-.html

Kementerian Pariwisata dan Ekonomi Kreatif/Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia. (n.d.). https://kemenparekraf.go.id/

Kesuma, S. A., Marliyah, M., & Aisyah, S. (2025). The Effects of Sharia Financial Literacy and Korean Pop Culture on K-Pop Merchandise Purchase Decisions. Dinar: Jurnal Ekonomi dan Keuangan Islam, 12(1), 31-45. https://doi.org/10.21107/dinar.v12i1.28417

Lalu Puttrawandi K, Alfian Hidayat, & Ahmad Mubarak Munir. (2022). Model Gastrodiplomasi Thailand Sebagai Branding Tool Pariwisata Untuk Meningkatkan Kunjungan Wisatawan di Provinsi Nusa Tenggara Barat. Jurnal Cakrawala Ilmiah, 2(2), 505–522. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i2.3765

Laporan Kinerja Pembangunan UMKM Tahun 2022: Tantangan dan Pemulihan Sektor Makanan dan Minuman. (2022). Kemenkop UKM, Jakarta. https://umkm.go.id/

Ma'arif, S., Majid, M. A., & Dzikrulloh, D. (2021). The Influence of Spirituality on The Education of Muslim Micro Small And Medium Entrepreneurs In Jombang, Indonesia. Dinar: Jurnal Ekonomi dan Keuangan Islam, 8(2), 78-90. https://doi.org/10.21107/dinar.v9i1.22534

Michelle, & Baskoro, R. (2022). a Lesson Learned From Pioneer of Gastrodiplomacy: Strategies of Utilizing Nation Brand By the Country of White Elephants Through the Global Thai Campaign. AEGIS : Journal of International Relations, 6(1), 60–78. https://doi.org/10.33021/aegis.v6i1.3469

Ministry of Tourism & Sports of Thailand. (n.d.). https://www.mots.go.th/mots_en/news/3151

Murdhania, D. (2022). Analisis implementasi gastrodiplomasi Thailand dalam mempererat hubungan dengan negara muslim dunia menggunakan halal food. Journal of Halal Industry Studies, 1(2), 91–100. https://doi.org/10.53088/jhis.v1i2.561

Musthofa, A., & Burhanudin. (2021). Konsumen Muslim: Pengetahuan Produk Halal dalam Keputusan Pembelian Makanan. El-Jizya: Jurnal Ekonomi Islam, 9, 81–97. https://doi.org/10.24090/ej.v9i1.4693

Nobelis, M. K., De Fretes, C. H. J., & Hergianasari, P. (2024). Soft Power Diplomacy Korea Selatan Terhadap Indonesia Melalui Gastrodiplomasi Tahun 2019-2022. Administraus, 8(2), 69–79. https://doi.org/10.56662/administraus.v8i2.221

Oktavian, S. K., & Parmono, V. R. (2023). Glokalisasi Dalam Praktik : Studi Kasus Adaptasi Mcdonald ’ S Dan Burger King Di Pasar Fast Food Indonesia. Jurnal Transaksi Vol. 15, No. 2, 15(2), 2.

Oktaviani, N., & Putri, R. (2025). Strategi Pengembangan Usaha Mikro, Kecil, Dan Menengah Berbasis Ekonomi Kreatif Dalam Perspektif Ekonomi Islam. Khulasah : Islamic Studies Journal, 7(1), 137–148. https://doi.org/10.55656/kisj.v7i1.211

Prameswari, N. K. D., & Yani, Y. M. (2023). Gastrodiplomacy projection: Rekomendasi kebijakan untuk kesuksesan gastrodiplomasi Indonesia. Spices : Social Political Sciences Journal, 01(01), 1–11. https://ojs.unikom.ac.id/index.php/spices/article/view/9282%0Ahttps://ojs.unikom.ac.id/index.php/spices/article/download/9282/3834

Purnama, C., Konety, N., Akim, A., & Subarkah, A. R. (2021). Diplomasi Publik Thailand Melalui Industri Halal. Sospol, 7(1), 29–46. https://doi.org/10.22219/sospol.v7i1.13968

Purwasito, A. (2016). Gastrodiplomasi Sebagai Penjuru Diplomasi Ekonomi Indonesia. In Laboratory for Soft Power Diplomacy.

Putri, A. P., Daniati, E., & Tersayank, S. A. (2024). Efektivitas Penggunaan Akun Instagram @Gastrolink.Mataram.Walailak Dalam Pengenalan Makanan Khas Indonesia Sebagai Upaya Gastrodiplomasi Kepada Mahasiswa Universitas Walailak, Thailand. JPM : Jurnal Pengabdian Mnadiri, 3(12), 1183–1196. https://doi.org/10.26905/nomosleca.v7i2.6581

Qusairy, R., Ramadhan, N. S., Adani, A., & Firdaus, R. (2025). Peran Ekonomi Kreatif terhadap Peningkatan Kesejahteraan UMKM di Indonesia. Journal Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK), 4(April), 264–272. https://doi.org/10.36441/snpk.vol4.2025.337

Rahayu, S. S., Ramadhan, M. R., Yaldes, G., Riskia, Anintia, M., & Fajri, A. N. (2024). Analisis Tantangan Dan Peluang Kewirausahaan Industri Halal Dalam Pertumbuhan Ekonomi Introduction ( barang dan jasa ) yang sesuai dengan persyaratan agama Islam ( Syariah ). Definisi ini baru- menjalankan perindustrian di indonesi dimana penduduk indones. Journal of Economis and Business, 2(1), 109–117. https://doi.org/10.61994/econis.v2i1.479

Ritonga, R. S., Nasution, M. L. I., & Tambunan, K. (2025). The Influence Of Regulation , Halal Awareness , And Business Prospects On Halal Certification Decisions For Umkm In Medan. Islamiconomic, 16(1), 77–99. https://doi.org/10.32678/ijei.v16i1

Roudometof, V. (2016). Glocalization : A Critical Introduction Theorizing glocalization : Three interpretations. October. https://doi.org/10.4324/9781315858296

Sophiana Widiastutie. (2021). Diplomasi Ekonomi Dalam Mendukung Penguatan Ekonomi Digital Indonesia Studi Kasus: Gastrodiplomasi Dalam Program Indonesia Spice Up The World. Jurnal Education and Development, 9(4), 677–680.

Statistik, B. P. (2023). Statistik Konsummsi Rumah Tangga Indonesia 2023. BPS Jakarta. https://www.bps.go.id/publication/2023/12/29/statistik-konsumsi-rumah-tangga-indonesia-2023.html

Sudaryono. (2017). Metodologi Penelitian. PT Rajagrafindo Persada.

Sulianita, D., & Qorib, M. (2023). Gastrodiplomasi Indonesia di Sasanuphatum Thailand sebagai Bisnis Internasional. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(5), 1360–1370. https://doi.org/10.47467/elmal.v4i5.3213

Tika, A. (2024). Gastrodiplomasi Thailand Terhadap Indonesia Dalam Meningkatkan Citra Wisata Melalui Kitchen Of The World. JOM FISIP, 11.

Tyas Untari, D., Nidaul Khasanah, F., Sandha Perdhana, T., Sukreni, T., & Satria, B. (2025). Gastrodiplomasi: Menilik Peran Makanan dalam Memperkuat Hubungan Antarbangsa. Jurnal Komunikasi Dan Ilmu Sosial, 2(4), 180–185. https://doi.org/10.38035/jkis.v2i4.1524

Yuniningsih, T., Larasati, E., Suwitri, S., Hanura, M., & Hidayati, R. (2024). Thailand ’ s State Gastro Diplomacy Policy Is an Effort to Maintain The Existence Of Tourism In The Face Of Globalization. Iapa Proceedings Conference, 1056–1070. https://doi.org/10.30589/proceedings.2024.1183

DOI: https://doi.org/10.21107/dinar.v13i1.33545