ANALISIS INTEGRASI PASAR BAWANG MERAH DI KABUPATEN PAMEKASAN

Siti Sumaiyah, Slamet Subari, Aminah Happy M.A

Abstract


 The experiment was conducted in the village of Lesong Daya, Batumarmar District and Sub Market Waru Pamekasan. The purpose of this study is to know the marketing channels and marketing margins of onions in the village of Lesong Daya Batumarmar District and know the market integration at the level of onion farmers in the village and at the level of traders in the Waru Market, Lesong Daya Batumarmar Pamekasan. The sampling method in this research used Snowball Sampling. While the analysis method used were the marketing margin and market integration analysis. The results showed that there are two marketing channels onion in the Village of Lesong Daya, Batumarmar District and based on analysis of marketing margins, farmer's share, as well as the distribution margin shows that when farmers sell onion in dry conditions on marketing channel pattern I is more efficient than other marketing channel. Based on the analysis of price, strong integrated market in both the short term and long term based on the integration of the average monthly price of onion from January 2012 to April 2013. 

Keywords


Marketing Channels, Marketing Margins, Market Integration

References


Dinas Pertanian. 2011. Statistik Pertanian. Dinas Pertanian Pamekasan.

Direktorat Jenderal Pengolahan dan Pemasaran Hasil Pertanian, Departemen Pertanian. 2006. Pedoman Umum Pelaksanaan Program dan Anggaran Kinerja PPHP Tahun 2006.http://agribisnis.deptan.go.id. Diakses Tanggal 15 Desember 2012.

Santoso, Singgih dan Tjiptono, Fandi. 2001. Riset Pemasaran Konsep Dan Aplikasi Dengan SPSS. Jakarta: PT. Elex Media Koputindo.

Wacana, Anita Dwi Satya. 2011. Analisis Tataniaga Bawang Merah (Kasus di Kelurahan Brebes, Kecamatan Brebes, Kabupaten Brebes); Skripsi. Bogor: Departemen Agribisnis Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor.




DOI: https://doi.org/10.21107/agriekonomika.v2i1.668

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