Email this article 
Analysis of willingness to pay for the purchase of organic bok choy using the contingent valuation method (CVM) in Cepogo District, Boyolali Regency
Abstract
The high demand for organic bok choy vegetables is driven by the increasing prevalence of degenerative diseases, which are often associated with unhealthy consumption patterns. However, farmers in Cepogo District, Boyolali Regency, still face challenges in determining the optimal selling price. This study aims to estimate consumers' willingness to pay (WTP) for organic bok choy vegetables in Cepogo District, Boyolali Regency, and analyze the factors influencing consumers' WTP for purchasing organic bok choy in the same area. The research employs the Contingent Valuation Method (CVM) to estimate the WTP value for organic bok choy. Additionally, logistic regression analysis is used to evaluate the factors affecting WTP. The findings indicate that the average WTP for organic bok choy in Cepogo District, Boyolali Regency, is IDR 5,760.00 per 500 grams. Education level, awareness of organic bok choy and belief in organic bok choy are identified as factors positively influencing consumers' WTP.
Keywords
Full Text:
PDFReferences
Amelia, D. R., Pratama, B. R., & Adzim, F. (2022). Willingness to Pay Organic Agricultural Products: Contingent Valuation Methods Approach. Economics Development Analysis Journal, 11(1): 120-139.
Aufanada, V., Ekowati, T., & Prastiwi, W. D. 2017. Kesediaan membayar produk sayuran organik di pasar modern Jakarta Selatan. AGRARIS: Journal of Agribusiness and Rural Development Research, 3(2): 67-75.
Anjani, B. P. T., Bambang Budi Santoso, & Sumarjan. (2022). Pertumbuhan Dan Hasil Sawi Bok choy (Brassica rapa L.) Sistem Tanam Wadah Pada Berbagai Dosis Pupuk Kascing. Jurnal Ilmiah Mahasiswa Agrokomplek, 1(1), 1–9. https://doi.org/10.29303/jima.v1i1.1091
Aufanada, V., Ekowati, T., & Prastiwi, W. D. (2017). Kesediaan membayar produk sayuran organik di pasar modern Jakarta Selatan. AGRARIS: Journal of Agribusiness and Rural Development Research, 3(2): 67-75.
Bancin, S. Y. (2022). Pengaruh Pemberian Pupuk Kandang Ayam dan Eco-Enzyme tehadap Pertumbuhan dan Produksi Tanaman Bok choy (Brassica rapa L.).
Banjarnahor, A. U., Setiadi, A., & Prasetyo, E. (2024). Analisis Kesediaan Membayar Konsumen Terhadap Produk Sayur Organik di Kota Semarang. Jurnal Litbang Provinsi Jawa Tengah, 22(1): 37-48.
Desmaria, A. A., Yuliarso, H., & Iswati, T. Y. (2017). Redesain Pasar Cepogo Dengan Pendekatan Arsitektur Kontekstual Di Boyolali. Arsitektura, 15(1), 142. https://doi.org/10.20961/arst.v15i1.11642
Dipeolu, A.0, Oyawole, dan Akerele. (2016). Factors influencing willingness to Pay for Organic Vegetables among Civil Servants in a Developing Country. International Journal of Vegetable Science. Department of agricultural economics and farm management, federal university of agriculture, Abeokuta, Nigeria.
Fajria, F., Ethika, D., & Kusnaman, D. (2020). Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Sayuran Organik di Pasar Modern Purwokerto dan Faktor Yang Memengaruhi. SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 17(1): 40-48.
Hapsari, A. N., Chamid, M. S., & Azizah, N. 2022. Faktor-Faktor yang Memengaruhi Berat Badan Lahir Rendah Menggunakan Regresi Logistik Biner. Jurnal Sains Dan Seni ITS, 11(1): 50–56.
Heryati, Y. (2015). Model Program dan Pelaksanaan Perkuliahan MKU Bahasa Indonesia (Studi Deskriptif-Analitis terhadap Program dan Pelaksanaan Perkuliaham MKU Bahasa. Jurnal Istek, IX(1), 122–140. http://journal.uinsgd.ac.id/index.php/istek/article/view/173
Intan, S. E. N., Palupi, N. S., & Prangdimurti, E. (2021). Tingkat Asupan Makronutrien dan Gaya Hidup Terhadap Risiko Terjadinya Obesitas di Lima Provinsi di Indonesia. Jurnal Mutu Pangan, 8(2): 88–96.
Leksana, G. M. C. A., Pratikno, B., & Tripena, A. (2022). Aplikasi Regresi Logistik Pada Kasus Pemvaksinan Covid. Prosiding Seminar Nasional Matematika Dan Terapannya (Senamantra), 3(5): 297–312
Ni'mal Hamdi, B. M., Salmiah, S., & Panjaitan, F. A. B. 2024. Willingnes to PayMasyarakat terhadap Sayuran Organik Di Kota Medan. Jurnal Ilman: Jurnal Ilmu Manajemen, 12(1), 31-36.
Priambodo, L. H., & Najib, M. (2014). Analisis kesediaan membayar (willingness to pay) sayuran organik dan faktor-faktor yang memengaruhinya. Jurnal Manajemen dan Organisasi, 5(1), 1-14.
Putri, F. W. (2017). Analisis Willingness to Pay Terhadap Pembelian Sayuran Organik Bok choy (Brassica rapa L.) Bersertifikat (Doctoral dissertation, Universitas Brawijaya).
Rahmadhani, Putri Atikah. (2017). Analisis Preferensi dan Willingness to Pay Konsumen dalam Membeli Daging Sapi di Kota Medan. Skripsi. Institut Pertanian Bogor, Bogor.
Rofiatin, U., & Bariska, H. F. (2018). Pola Willingnes To Pay (Wtp) Dan Faktor – Faktor Yang Mempengaruhi Terhadap Pilihan Sayur Organik Dan Anorganik Masyarakat Kota Malang. Optima, 2(1), 18. https://doi.org/10.33366/opt.v2i1.898
Roflin, E., Riana, F., Munarsih, E., & Liberty, I. A. (2023). Regresi Logistik Biner Dan Multinomial. Penerbit NEM.
Setiyadi, H., Hartono, S., & Darwanto, D. H. (2017). Consumer Willingness to Pay of Organic Rice and The Factors which Affected in Pontianak. Ilmu Pertanian (Agricultural Science), 1(3), 130. https://doi.org/10.22146/ipas.11227
Widyastuti, P. (2018). Kualitas dan Harga sebagai Variabel Terpenting pada Keputusan Pembelian Sayuran Organik. Ekspektra : Jurnal Bisnis Dan Manajemen, 2, 17–28. https://doi.org/10.25139/ekt.v2i1.675
Wijaya, H., Mustikawati, E., Utama, L., & Ruslim, T. S. (2021). Faktor-Faktor Yang Mempengaruhi Minat Beli Makanan Organik. Jurnal Bina Manajemen, 9(2), 146–161. https://doi.org/10.52859/jbm.v9i2.149
DOI: https://doi.org/10.21107/agriekonomika.v14i2.29077
Refbacks
- There are currently no refbacks.
