Analisis Pemasaran Garam Rakyat di Masa Pandemi (Studi Kasus Desa Kertasada, Kecamatan Kalianget, Kabupaten Sumenep)

Abstract

The Covid-19 pandemic that has occurred throughout the world and also Indonesia has had a direct impact in all fields. There is practically no one type of business or product that is not affected by the Covid-19 pandemic, which is still spreading to various corners of the country. The impact or threat of Covid on production activities and the sustainability of the business world is predicted to be a complicated problem to be faced in the near future. The public appreciates the government for moving fast enough on the demand side, for example providing a social safety net program plus various other types of assistance to ease the burden on the affected community. From the supply side, the challenge is no less severe. The government must be able to ensure the availability of basic necessities, various processed foods, and various types of basic needs of the community. How to guarantee rice stocks, the supply of foodstuffs that often depend on imports such as sugar, meat, and garlic, considering that the countries from which these products originate are also affected by the Covid-19 pandemic. But one thing is certain, Indonesian people and households will not be short of salt. Salt will always be present to be a flavoring at every meal with family at home. Long before Covid-19 appeared and became a pandemic, the Indonesian people were already oversupplied not to say they were flooded with salt. Salt is not only easy to get, but also easy to have because the price is very cheap. The cheap price, which is equivalent to a tenth of the fee paid to the parking attendant on the side of the road, makes this flavored food almost worthless as a strategic food commodity. As a result, the people's salt produced by the sweat of hundreds of thousands of farmers accumulates in warehouses, in various salt production centers. There are at least two things that cause the price of salt to fall, the first is imports that exceed the need and the second is the marketing of salt which is so complicated, the complexity of marketing salt that causes the price of salt to be cheap. Therefore, it causes the welfare of salt farmers to decline and the interest in farming will certainly also decrease.