Journal of Society Service

Sosialisasi Digital Marketing dan Media Sosial Instagram Guna Memperluas Pangsa Pasar Paguyuban Batik Guyub Rukun Desa Canggu, Kecamatan Jetis, Kabupaten Mojokerto

2023-10-19T13:09:56+07:00

Batik is a cultural heritage that is currently attached to the state of Indonesia. The early history of the emergence of batik is thought to have come from the Majapahit kingdom in Trowulan, Mojokokerto. At the beginning of its appearance, batik could only be used by the nobility or the kingdom. But along with the development of today's batik society can be used without exception. So do not be surprised if there are many craftsmen or the public who are now interested in producing batik. One of the places for batik production in Mojokerto is the Batik Association in Canggu Village, Jetis District, Mojokerto Regency. This association produces batik and makes batik one of the characteristics of their village by naming it Guyub Rukun batik, Canggu village. But it is very unfortunate that the potential for batik production has not been matched by maximum marketing. The marketing of the Guyub Harmoni batik community is only limited to word of mouth. Because the Guyub Harmoni batik community has more potential, its marketing must adopt technology. Digital marketing is one of the marketing techniques that keep up with the times. In the presentation of the material, it will be explained about digital marketing materials, special techniques in using digital marketing and the advantages of social media Instagram for marketing applications in digital media.

Pemanfaatan Digital Marketing Dalam Pemasaran Produk Para Pelaku Umkm di Desa Mlajah Kab. Bangakalan

2023-10-19T13:52:52+07:00

Along with the development of the times, competition in today's business world is increasing. In this era filled with technology, the existence of digital marketing techniques or what is commonly referred to as Digital Marketing has increased and is starting to compete with the existence of traditional marketing techniques. Digital marketing is considered more effective because it can reach a wider market and allows anyone to access and obtain information and carry out the buying and selling process more easily. Sharing Session activities and digital marketing training in an effort to develop local products through social media networks aim to train business actors in Mlajah Village in maximizing the use of digital media, especially social media as product marketing media. The stages of this activity are the preparation stage and the training stage as well as the Sharing Session. The result of this activity is that business actors obtain information about the usefulness of various features in the WhatsApp Business application and other media to produce products in a more effective way and of course it will get a wider range of customers.

Pembuatan Gerabah Dalam Meningkatkan Potensi Masyarakat Di Desa Tiripan, Kecamatan Berbek, Kabupaten Nganjuk

2023-10-19T14:41:25+07:00

Pottery is one of the crafts made by humans from clay which is formed and then burned, which will later be used for household needs. With the development of the times, pottery was not only used for household needs but also used as decoration or knick-knacks. This Community Service Service aims to increase the local potential of the village community through the processing of clay into a craft. Data collection techniques used are in-depth interviews, observation and literature study. The technique of making pottery carried out in Tiripan Village uses traditional techniques. The technique used in pottery craftsmen here is using a rotary technique. The development of pottery products and their marketing strategy during the Covid-19 pandemic is by selling to middlemen or people around the village who want to buy. This is because the seller is not familiar with promotion through social media.

Pemanfaatan Bambu: Sebagai Upaya Pelestarian Budaya dan Pemberdayaan Masyarakat

2023-10-19T14:06:00+07:00

Community service in Masaran Village, Tragah District, Bangkalan Regency was attended by several young people and women. The use of bamboo has been completed in several activities. Bamboo is made into a traditional playing tool, namely stilts, to preserve Indonesian culture. Another use for bamboo is that it is processed into handicrafts, then assistance is provided to village communities. The abundance of bamboo in the village would be a shame if left alone. This bamboo utilization program can increase the potential of bamboo by preserving culture and handicraft businesses. This community empowerment aims to motivate, train, practice and assist the community in preserving culture through games and innovating the manufacture of handicrafts as a village community effort. The activity began with a search for bamboo, then socialization of community service activities and assistance with handicrafts. All are applied in stilt games and handicraft activities

Analisis Pemasaran Garam Rakyat di Masa Pandemi (Studi Kasus Desa Kertasada, Kecamatan Kalianget, Kabupaten Sumenep)

2023-10-19T14:15:15+07:00

The Covid-19 pandemic that has occurred throughout the world and also Indonesia has had a direct impact in all fields. There is practically no one type of business or product that is not affected by the Covid-19 pandemic, which is still spreading to various corners of the country. The impact or threat of Covid on production activities and the sustainability of the business world is predicted to be a complicated problem to be faced in the near future. The public appreciates the government for moving fast enough on the demand side, for example providing a social safety net program plus various other types of assistance to ease the burden on the affected community. From the supply side, the challenge is no less severe. The government must be able to ensure the availability of basic necessities, various processed foods, and various types of basic needs of the community. How to guarantee rice stocks, the supply of foodstuffs that often depend on imports such as sugar, meat, and garlic, considering that the countries from which these products originate are also affected by the Covid-19 pandemic. But one thing is certain, Indonesian people and households will not be short of salt. Salt will always be present to be a flavoring at every meal with family at home. Long before Covid-19 appeared and became a pandemic, the Indonesian people were already oversupplied not to say they were flooded with salt. Salt is not only easy to get, but also easy to have because the price is very cheap. The cheap price, which is equivalent to a tenth of the fee paid to the parking attendant on the side of the road, makes this flavored food almost worthless as a strategic food commodity. As a result, the people's salt produced by the sweat of hundreds of thousands of farmers accumulates in warehouses, in various salt production centers. There are at least two things that cause the price of salt to fall, the first is imports that exceed the need and the second is the marketing of salt which is so complicated, the complexity of marketing salt that causes the price of salt to be cheap. Therefore, it causes the welfare of salt farmers to decline and the interest in farming will certainly also decrease.