MENGKAJI SISTEM PEMASARAN GARAM DI MADURA

Prasetyo Nugroho, Aprilina Susandini, Darul Islam

Abstract


Salt is one of the commodities that are needed in daily life. In addition to
consumption needs, salt is needed in the industrial sector. Salt production is
seasonal so it is very vulnerable to price pressures at harvest time. Prices will
tend to decrease dramatically at harvest time, but will not improve when it is not
the salt season. The problem of salt in the marketing aspects of the salt trading
system is unclear and the dependence of farmers on middlemen.
Research on salt marketing in Madura is interesting to be studied further,
considering that Madura is the largest salt producer in Indonesia and all districts
in Madura produce salt. This study aims to determine the mechanism of salt
marketing in Madura. In addition, this research is expected to be able to describe
the condition of the salt market structure in Madura.
This study uses a qualitative approach, because it leads to a detailed and
in-depth description of salt marketing conditions that occurred in Madura.
Respondents in this study are salt farmers and other parties involved in salt
marketing in Madura.
From the study, we have results that show all the parties involved in the
salt marketing chain in Madura i.e. (a) salt farmers and PT. Garam (Persero) as a
local salt producer; (b) traders or middlemen; (c) processing companies or
factories; (d) distributors who distribute processed salt to consumers or to
companies that use salt as a supporting material; (e) retailers or retailers. In the
marketing system, salt farmers have a weak bargaining position.


Keywords


Madura salt; marketing structure; salt farmers

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DOI: https://doi.org/10.21107/mediatrend.v15i1.6176



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