Strategic Planning for Sustainable Economic Recovery in the New Normal Period in the City of Surabaya

Abstract

The Covid-19 pandemic has had a considerable impact on the economy in the city
of Surabaya, especially in the fields of Micro, Small, and Medium Enterprises and
the creative industry, tourism, and employment. The City of Surabaya. By using
SWOT analysis, it can be concluded that although the economic growth of the City
of Surabaya during the Covid-19 pandemic has decreased, the economic growth
in the City of Surabaya is still positive and always above the national and East
Java economic growth and improved the economy after the covid pandemic. These
include empowering MSMEs, integrating tourist destinations, both natural tourism,
populist-based history, and religion, improving the quality of the workforce to suit
the company's needs, and so on.