HUBUNGAN RELATIONSHIP MARKETING, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY
Abstract
Relationship marketing is a customer-based strategy. Maintaining and providing optimal service to customers is an implementation of relationship marketing strategy. Relationship marketing has an influence in shaping customer satisfaction. From customer satisfaction will create a loyalty. Of the several references examined found some opinions about the dimensions of relationship marketing theory. The theory evolved its diversity from year to year.
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DOI: https://doi.org/10.21107/kompetensi.v11i2.3531
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