Analisis Faktor-faktor Pembentuk Niat Beli Motor Listrik dalam Upaya Mempercepat Adopsi Motor Listrik di Indonesia

Ahmadi Ahmadi, Efa Irdhayanti, Mazayatul Mufrihah

Abstract


Penelitian ditujukan untuk mengetahui faktor-faktor pembentuk niat beli motor listrik. Penelitian ini menggunakan pendekatan kuantitatif dengan Theory of Planned Behavior sebagai model dasarnya. Jumlah responden adalah sebanyak 131 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Manfaat yang Dirasakan dan Kepedulian terhadap Lingkungan berpengaruh pada pembentukan Sikap, sementara Sikap dan Kontrol Perilaku yang Dirasakan berpengaruh pada pembentukan Niat Beli motor listrik. Hasil penelitian ini masih perlu dilanjutkan dengan pendekatan konfrimatori yang lebih rigit agar semakin kuat dalam menjelaskan pembentukan niat beli motor listrik.


Keywords


Green Marketing; Motor Listrik; Partial Least Square; Theory Of Planned Behavior

Full Text:

PDF

References


Ahmadi, & Dharmmesta, B. S. (2020). Analisis Motivasi, Kemampuan, Dan Kesempatan Yang Membentuk Perilaku Pembelian Produk Organik: Sebuah Studi Longitudinal. SEMIRATA International Conferences, (pp. 1-18). Pontianak.

Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Process, 50, 179-211.

Ajzen, I. (1991). The Theory of Planned Behaviour. Organizational Behaviour And Human Decision Process, 50(2), 179-211.

Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes And Predicating Social Behaviour (1st ed.). (A. F. Division, Ed.) New Jersey: Prentice-Hall.

Asti, M., Supriyadi, I., & Yusgiantoro, P. (2020, April). Analisa Penggunaan Sepeda Motor Listrik Bagi Transportasi Online Terhadap Ketahanan Energi (Studi Pada Gojek). Jurnal Ketahanan Energi, 6(1).

Badan Pusat Statistik. (2023). Retrieved April 9, 2023, from Badan Pusat Statistik: https://www.bps.go.id/indicator/12/1975/1/jumlah-penduduk-pertengahan-tahun.html

Badan Pusat Statistik. (2023). Retrieved April 9, 2023, from Badan Pusat Statistik: https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/V2w4dFkwdFNLNU5mSE95Und2UDRMQT09/da_10/1

BRIN. (2022). Retrieved April 9, 2023, from Badan Riset Inovasi Nasional: https://brin.go.id/en/news/111016/blue-and-green-economy-concept-realizing-sustainable-economic-change-requires-contribution-of-research-professors-1

BRIN. (2022). Retrieved April 9, 2023, from Badan Riset dan Inovasi Nasional: https://brin.go.id/news/100033/kerja-sama-riset-dan-inovasi-antar-negara-g20-dorong-terwujudnya-green-and-blue-economy

Cerri, J., Testa, F., & Rizzi, F. (2018). The more I care, the less I will listen to you: how information, environmental concern and ethical production influence consumers' attitude and the purchasing of sustainable products. Journa of Cleaner Production, 175, 343-353.

Chen, H.-S., Chen, C.-Y., Chen, H.-K., & Hsieh, T. (2012, January). A Study Of Relationships Among Green Consumption Attitude, Perceived Risk, Perceived Value Toward Hydrogen-Electric Motorcycle Purchase Intention. AASRI Procedia, 1(2).

Chen, H.-S., Tsai, B.-K., & Hsieh, C.-M. (2017, August). Determinants Of Consumers' Purchasing Intentions For The Hydrogent-Electric Motorcyclce. Sustainability, 9(1447).

Cooper, D. R., & Schindler, P. D. (2014). Business Research Methods (12e ed.). (K. L. Strand, & K. M. David, Eds.) New York: McGrew-Hill/Irwin.

Hair Jr., J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). (A. Aniscow, & J. Grene, Eds.) Andover: Cengage.

Hair, J. F., Hult, G. T., Ringle, C. M., & Sastedt, M. (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM). Los Angeles: Sage.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When To Use And How To Report The Results Of PLS-SEM. European Business Review, 31(1), 2-24.

Hamzah, M. I., & Tanwir, N. S. (2020). Do Pro-Environemtal Factors Lead To Purchase Intention Of Hybrid Vehicles? The Moderating Effect Of Environemntal Knowledge. Jurnal of Cleaner Production, 279(2021), 1-14.

Hermawan, S., & Amirullah. (2016). Metode Penelitian Bisnis. Malang: Media Nusa Creative.

Huang, X., & Ge, J. (2019). Electric Vehicle Development In Beijing: An Analysis Of Consumer Purchase Intention. Journal of Cleaner Production, 216(2019), 361-372.

Judianto, O., & Kurniadi, A. M. (2018, August). Peningkatan Daya Jual Motor Listrik Di Indonesia Melalui Pemberdayaan Rekayasa Teknik Re-Design Fairing Dengan Acuan Gaya Desain Kendaraan Roda Empat Militer ANOA. Inosains, 13(2).

Kamalanon, P., Chen, J.-S., & Le, T.-T.-Y. (2022, January). "Why Do We Buy Green Products?" An Extended Theory Of The Planned behaviour Model For Green Product Purchase Behaviour. Sustainability, 14(689).

Kinicki, A., & Williams, B. K. (2013). Management A Practical Introduction Sixth Edition. New York: McGraw-Hill.

Kusnandar, V. B. (2022). Retrieved April 9, 2023, from Databoks: https://databoks.katadata.co.id/datapublish/2022/09/13/ini-rincian-anggaran-subsidi-energi-rp502-triliun

Moon, S. J. (2020). Integrating Diffusion Of Innovations And Theory Of Planned Behavior To Predict Intention To Adopt Electric Vehicle. Internasional Journal of Business and Management, 15(11), 88-103.

Mustofa, M. M. (2006, Jan). Antecedents Of Egyptian Consumers' Green Purchase Intention. Journal of International COnsumer Marketing, 19(2).

Napitupulu, D. B. (2016). Evaluasi kualitas website universitas XYZ dengan pendekatan Webqual. Buletin Pos dan Telekomunikasi, 14(1), 51-64.

Pathak, V. K., & Pathak, A. (2017). Understanding Perceived Risk: A Case Study Of Green Electronic Consumer Products. Management Insight, 13(1), 33-37.

Pathavi, D., Adam, M. R., & Bustaman, Y. (2021). Analysis Of Factor The Green Purchase Intention Of Electrice Motorcycle: Case Study Of Selis. ADI International Conference Series, (pp. 458-476). Banten.

Paul, J., Modi, A., & Patel, J. (2016, November). Predicting Green Product Consumption Using Theory Of Planned Behaviour And Reasoned Action. Journal of Retailing and Consumer Services, 29(29).

Pratiwi, A. A., Wibawa, B. M., & Baihaqi, I. (2020, February). Identifikasi Atribut Sepeda Motor Listrik Terhadap Niat Beli. Jurnal Sains dan Seni ITS, 9(1).

Rahmawati, T. S., Yuniaristanto, & Sutopo. (2022, December). Development Of A Model Of Intention To Adopt Electric Motorcycles In Indonesia. Automotive Experience, 5(3).

Ristekdikti. (2017). Rencana Induk Riset Nasional Tahun 2017-2045 (28 Pebruari 2017 ed.). (Ristekdikti, Ed.) Jakarta: Ristekdikti.

Samuel, H., & Battista, G. (2020). Pengaruh Website Quality (WebQual) Terhadap Purchase Intention Dan Etrust Sebagai Mediasi Pada Legendabatik.com. Jurnal Strategi Pemasaran, 7(1), 1-12.

Sarstedt, M., Hair, J. F., Cheah, J.-H., & Becker, J.-M. (2019). How To Specify, Estimate, And Validate Hogher-Order Constructs In PLS-SEM. Asutralian Marketing Journal, 1-15.

Sugiyono. (2017). Metode Penelitian Bisnis. Bandung: Alfabeta.

Sule, E. T., & Saefullah, K. (2005). Pengantar Manajemen. Jakarta: Prenadamedia Group.

Suparmadi, Y., Riyadi, S., & Junaidy, D. W. (2021, November). Indonesia Consumer Preference On Electric Motorcycle Design With Kansei Engineering Aproach. J. Vis. Art & Des, 13(1).

Utami, M. W., Yuniaristanto, & Sutopo, W. (2020, June). Adoption Intention Model Of Electric Vehicle In Indonesia. Jurnal Optimasi Sistem Industri, 19(1).

Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, Y. (2016). Predicting Consumers' Intention To Adopt Hybird Electric Vehicles: Using An Extended Version Of The Theory Of Planned Behaviour Model. Transportation, 43(1), 123-143.

Wu, S.-I., & Chen, J.-Y. (2014, September). A Model Of Green Consumption Behaviur Constructed By The Theory Of Planned Behaviour. International Journal of Marketing Studies, 6(5).

Yeğin, T., & Ikram, M. (2022). Analysis Of Consumers' Electric Vehicle Purchase Intentions: An Expansion Of The Theory Of Planned Behavior. Sustainability, 14(12091), 2-29.

Yuniaristanto, Utami, M. W., Sutopo, W., & Hisjam, M. (2022). Invesigating Key Factors Influencing Purchasing Intention Of Electric Motorcycle In Indoensia. Transactions on Transport Science, 1(2022).

Yuniarstanto, Utami, M. W., Sutopo, W., & Hisjam, M. (2022, Jan). Investigating Key Factors Influencing Purchase Intention Of Electric Motorcycle In Indonesia. Transactions on Transport Sciences, 1(1).




DOI: https://doi.org/10.21107/kompetensi.v18i1.24037

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Ahmadi -, Efa Irdhayanti, Mazayatul Mufrihah

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.