PRIVATE LABEL : KAJIAN PERSEPSI KONSUMEN AKAN KUALITAS DAN VALUE FOR MONEY
Abstract
This article discusses about consumer perceptions of the quality and value for money for private label products. The conclusion of this discussion is to determine how perceptions of private label consumer products based on product’s quality and value for money.
This discussion is necessary because at this time many different perceptions o fprivate label products and the necessary discussion about consumer perception study to find a clear consumer perceptions towards private label products.
Keywords
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DOI: https://doi.org/10.21107/kompetensi.v9i2.1625
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