Pengaruh Etika Bisnis Terhadap Kepuasan Pelanggan Andayani Waroeng Steak N Djawa (Studi Pada Andayani Waroeng Steak N Djawa Di Pamekasan)
Abstract
Business ethics is a code of conduct employers based on the value - moral values and norms are used as guidance in making decisions and solving problems Zimmerer (1996:20). Menurut Ronald J. Ebert dan Ricky M. Griffin (200:80) Business ethics is a term often used to indicate a person's ethical behavior of managers or employees of an organization.
Satisfaction is of feeling happy or disappointed someone who comes from a comparison between the impression of the performance (or result) of a product and hopes (Ronny A. Rusly (2002 : 37)
This study aims to determine whether there is influence of the application of business ethics to customer satisfaction in Andayani Waroeng Steak N Java in Pamekasan. The sample collection technique using accidental sampling with analysis of data using multiple linear regression.Keywords
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DOI: https://doi.org/10.21107/jsmb.v5i1.6497
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