Studi Kelayakan Bisnis Pada Produk Phees Pro

Amatu Dzil Izza Tisaini, mochamad reza adiyanto

Abstract


The Indonesian aquaculture industry faces major challenges in the form of high feed costs that dominate the production cost structure and low fish farming efficiency. These conditions demand feed innovations that not only increase productivity but are also commercially viable. This study aims to analyze the business feasibility of PHEES PRO, a fish feed induced by probiotic bacteria, from a legal, market, and financial perspective. The theoretical basis used includes the concept of business feasibility studies, institutional theory, market structure, investment theory, and the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) approaches. The research method applied is a descriptive qualitative and quantitative approach with data collection techniques through interviews, observation, documentation, and secondary data analysis. The legal aspect analysis is conducted by reviewing business legality, regulatory compliance, and the product's position on the Negative Investment List. The market aspect is analyzed through demand forecasting and calculations of TAM, SAM, and SOM. Meanwhile, the financial aspect is analyzed using Net Present Value (NPV) indicators, Profitability Index (PI), and sensitivity analysis. The research results indicate that PHEES PRO has potential market prospects, supported by the increasing demand for high-quality and efficient fish feed. Financially, this product is deemed feasible with a positive NPV and PI greater than one, and is relatively resilient to changes in key variables. Therefore, it can be concluded that the PHEES PRO business is feasible to develop and has sustainable potential in the Indonesian aquaculture sector.

Full Text:

PDF

References


Abdulah, L., Susanti, R., Rahajoe, J. S., Atikah, T. D., Subarudi, S., Dewi, R., Heriansyah, I., Qirom, M. A., Rahmawati, K., Hidayat, A., Effendi, R., Wahyuni, T., Wicaksono, D., Darwo, D., Lisnawati, Y., Mawazin, M., Mindawati, N., Widarti, A., Pratama, B. A., … Turjaman, M. (2022). Feasibility of Agarwood Cultivation in Indonesia: Dynamic System Modeling Approach. Forests, 13(11). https://doi.org/10.3390/f13111869

Alviera Putri, Sita Deliyana Firmialy, Ceuceu Diana Putri, Elza Maharani Albama, & Reshinta Indah Syafiera. (2024). Studi Kelayakan Bisnis Untuk Pengembangan Produk Deodoran Organik Roast Relief. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 11(1), 128–145. https://doi.org/10.35794/jmbi.v11i1.54111

Andriani, S., & Wibowo, A. (2023). Qualitative data collection techniques in business feasibility studies: Best practices and challenges. Journal of Indonesian Business Research, 8(2), 145–162.

Arini1, Dama Mustika2, Aprilia Milanda Putri3, Elizabeth Siagian4, O., Situmorang5, Andi Zahran Budiman6, Nike Lina7, F. B. S., & Sinaga9, T. A. (2025). Sosialisasi Legalitas, Perizinan, Sertifikasi Halal, dan Standarisasi Produk UMKM. 19(1), 1–10.

Ayal, F. W., & Lewerissa, Y. A. (2021). Business feasibility assessment of floating cage system of trevallies in Inner Ambon Bay. IOP Conference Series: Earth and Environmental Science, 797(1). https://doi.org/10.1088/1755-1315/797/1/012010

Azhar, I., Riswan, Risnasari, I., Aulin, F. R., & Muhdi. (2020). Feasibility analysis of sugar palm (Arenga pinnata Merr) by the people around Batang Gadis National Park area. IOP Conference Series: Earth and Environmental Science, 454(1). https://doi.org/10.1088/1755-1315/454/1/012020

Campbell, K. B., McLean, E., & Barrows, F. T. (2022). In Pursuit of Fish-Free Feeds: A Multi-Species Evaluation. Fishes, 7(6), 1–16. https://doi.org/10.3390/fishes7060336

DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160. https://doi.org/10.2307/2095101

Dr. H. Sugiyanto, S.E., MM, CMA., CFRM., CT., CHt Luh Nadi, S.E., M.M. I Ketut Wenten, S.E., M. M. (2021). Studi kelayakan bisnis. YPSIM Banten, 1, 1–263. http://eprints.unpam.ac.id/8654/3/Buku SKB Sugiyanto-Terbit 2020 Gabung-E-book.pdf

Ermawati, T., Syaufina, L., & Hariyadi. (2021). Sustainable analysis of integrated cajuput oil business development as a sustainable forestry multi-business at PT Inhutani I. Jurnal Pengelolaan Sumberdaya Alam Dan Lingkungan, 11(4), 631–637. https://doi.org/10.29244/jpsl.11.4.631-637

Fauzi, M. (2023). Perhitungan NPV dalam proyek akuakultur modern. Jurnal Bisnis Dan Kewirausahaan, 10(4), 200–215.

Febrianto, A. (2023). Stategi Pemasaran Produk Tabungan Mudharabah Mutlaqoh Melalui Relationship Marketing pada Bank Jatim Capem Probolinggo. Jurnal Ilmiah Ekonomi Islam, 9(01), 268–274. https://jurnal.stie-aas.ac.id/index.php/jie

Fitriani, L., & Rahman, F. (2021). Data triangulation in business feasibility assessment. International Journal of Business Studies, 12(4), 201–218.

Hidayat, T., & Setiawan, A. (2021). In-depth interview techniques for stakeholder analysis in fisheries sector. Marine and Coastal Research Journal, 6(3), 167–183.

Irawan, P., & Novita, R. (2020). Content analysis for document review in business research. Journal of Business Documentation, 3(1), 45–59.

Khairani, D. F., Ashari, S. Z., Rahmawati, R., Kurniawati, M., Azizah, N. K., Kusuma, A. S., & Setiawati, I. (2024). Merancang Bisnis Sampo Alami dari Ekstrak Buah Parijoto melalui Analisis Pasar. Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 10(2), 3077. https://doi.org/10.25157/ma.v10i2.14641

Kurniawan, D., & Lestari, M. (2021). Global benchmarking in probiotic feed industry development. International Aquaculture Business Review, 14(2), 234–251.

Lailatul, A., & Melinda, T. (2018). Feasibility Study Of Religion Tourism Business For The Young People. Trikonomika, 17(1), 20. https://doi.org/10.23969/trikonomika.v17i1.637

Lestari, P., & Prasetyo, A. (2019). Aplikasi IRR pada kelayakan usaha pakan ternak air. Jurnal Ekonomi Pertanian, 11(1), 23–35.

Mason, E. S. (1939). Price and production policies of large-scale enterprise. American Economic Review, 29(1), 61–74.

Mayulu, H., Puteri, S. S. A., Christiyanto, M., & Rorimpandey, B. (2024). Financial Feasibility Analysis of the Beef Cattle Fattening Business. Jurnal Ilmu-Ilmu Peternakan, 34(1), 21–30. https://doi.org/10.21776/ub.jiip.2024.034.01.03

Nugraha, A., & Sari, D. (2020). Literature review matrix construction for feasibility studies. Research Methodology Advances, 8(1), 67–82.

Permatasari, D., Rahman, H., & Kusuma, T. (2023). Documentation log systems in qualitative business research. Journal of Qualitative Business Methods, 6(4), 178–194.

Podder, A. K., Habibullah, M., Roy, N. K., & Pota, H. R. (2021). A chronological review of prospects of solar photovoltaic systems in Bangladesh: Feasibility study analysis, policies, barriers, and recommendations. IET Renewable Power Generation, 15(10), 2109–2132. https://doi.org/10.1049/rpg2.12165

Pratiwi, A., & Hermawan, B. (2023). Systematic literature review using reference management software. Digital Research Methods, 9(3), 145–162.

Rahmawati, E., & Kusumawati, N. (2021). Documentation techniques for aquaculture business analysis. Indonesian Aquaculture Documentation, 5(2), 89–106.

Riyanto, B. (2018). Dasar-Dasar Pembelajaran Manajemen Keuangan.

Santoso, H., & Indah, R. (2020). NPV pada usaha pakan ikan probiotik. Jurnal Analisis Ekonomi, 5(2), 40–52.

Setiawan, R., & Marlina, S. (2021). Keyword optimization for literature search in probiotic research. Scientific Literature Review, 7(2), 78–94.

Setiawati, I., Nafingah, S., Zahra, R. A., Trilatifah, F., & Sejati, A. (2024). Analisis Pasar dan Finansial Sebagai Penentu Keberlanjutan Usaha Mouthwash Tablet Berbahan Alami Market and Financial Analysis to Determine the Sustainability of Mouthwash Tablets Made from Natural Materials. 10, 3671–3679.

Setiawati, M., Mahyudin, I., & Febrianty, I. (2023). Contribution Analysis of the Use of Alternative Feed in Catfish Business Media Ground Pools in Labuan Tabu Village Banjar Regency. Asian Journal of Fisheries and Aquatic Research, 23(4), 8–17. https://doi.org/10.9734/ajfar/2023/v23i4606

Sugiyono. (2020). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D.

Supadma, H. P. (2025). Studi Kelayakan Bisanis (N. Purnama (ed.)). CV. Mega Press Nusantara.

Supena, M. H., Asnawi, Sobariah, Suratman, Wiryati, G., & Subagio, A. (2021). Business analysis of black soldier fly (BSF) as an alternative feed for fish cultivation in Bogor City, West Java. E3S Web of Conferences, 322, 4–9. https://doi.org/10.1051/e3sconf/202132205007

Widhiastuti, S., Yunaningsih, Y., Endang, Aulia, R. N., Ulkhaq, M. D., Utomo, K. H., & Henitasari. (2024). Model Keputusan Investasi.

Wijaya, S. M., Metty, P. F., Wijaya, A., & Yukianti, C. R. (2023). Business Feasibility Study Analysis of The Pianeta Ice Cream Dessert Business. International Journal of Application on Economics and Business, 1(1), 249–259. https://doi.org/10.24912/v1i1.249-259

William F. Sharpe (Penulis Utama, P. N. E. 1990), Alexander, G. J., & Bailey, J. V. (1995). Investments. Prentice Hall.

Wulandari, T., Santoso, P., & Rahman, K. (2022). Inclusion criteria in systematic literature review for business research. Review Methodology Journal, 8(2), 119–129.

Yulianto, E., & Safitri, W. (2022). Document digitalization for qualitative business analysis. Digital Documentation Studies, 5(1), 45–62.

Zakik, Z., Kamil, A., Prasetyo, A. S., Ryandono, M. N. H., & Wijayanti, I. (2022). Economic development on Madura Island through halal tourism: A business feasibility study. Al-Uqud : Journal of Islamic Economics, 6(2), 289–303. https://doi.org/10.26740/aluqud.v6n2.p289-303

Zhang, L., Jiang, X., Zhang, X., Ma, T., Chen, S., Wang, L., Li, D., & Chen, L. (2021). Feasibility Study for the Fast Periodic Pulsed Reactor with UO2 Fuel. Frontiers in Energy Research, 9(July), 1–10. https://doi.org/10.3389/fenrg.2021.702952




DOI: https://doi.org/10.21107/jkim.v6i1.33859

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 AMATU DZIL IZZA TISAINI, mochamad reza adiyanto

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.