Kualitas Layanan dan Persepsi Harga sebagai Faktor Niat Pembelian Ulang Jasa Ekspedisi di PT. X Saudi Tanjung Bumi Bangkalan

M Zainal Alim, Nirma Kurriwati

Abstract


This research aims to explore the influence of service quality and price perception on customers’ intention to reuse expedition services offered by PT. X Saudi Tanjung Bumi Bangkalan. The study employed a quantitative method with purposive sampling, targeting 77 respondents who had utilized the company’s services within the past six months. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 application. The findings reveal that both service quality and price perception significantly and positively affect repurchase intention, whether considered individually or simultaneously. These results imply that maintaining high service standards alongside fair and competitive pricing strategies can strengthen customer loyalty and encourage repeat usage of the company’s services

Keywords


service quality, price perception, repurchase intention

Full Text:

PDF

References


Ajzen, I. (2022). Theory of Planned Behaviour. Disability, CBR and Inclusive Development, 33(1), 52–68. https://doi.org/10.47985/dcidj.475

Anwar, R. N., & Wardani, F. A. (2021). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Minat Beli Ulang Produk Scarlett Di E-Commerce Shopee. 8(5), 1370–1379.

Bahasuan, I. M., & Sienatra, K. B. (2022). Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Niat Pembelian Ulang Pada Pelanggan Surabaya Leather. Performa, 7(1), 68–80. https://doi.org/10.37715/jp.v7i1.2173

Carter, S. R., Ahmed, A. M., & Schneider, C. R. (2023). The role of perceived service quality and price competitiveness on consumer patronage of and intentions towards community pharmacies. Research in Social and Administrative Pharmacy, 19(5), 717–727. https://doi.org/10.1016/j.sapharm.2023.02.002

Ferdinand, A. T. (2006). Metode penelitian manajemen: Pedoman penelitian untuk skripsi, tesis, dan disertasi ilmu manajemen. Badan Penerbit Universitas Diponegoro.

Ghozali. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS (19th ed.).

Hair, J. F., & G.Tomas M. Hult. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. 115–135. https://doi.org/10.1007/s11747-014-0403-8

Kotler, P., & Amstrong, G. (2023). Global Edition Principles of Marketing Management, An Asian Perspective 19th.

Liu, C. H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. https://doi.org/10.1016/j.jairtraman.2015.12.007

Parasuraman, A. ;, Zeithaml, V. A. ;, & Berry, L. L. (1988). Servqual: A Multiple-Item Scale For Measuring Consumer Perc. In Journal of Retailing; Spring (Vol. 64).

Riska Fitri, R., Theresia, G., & Istiharini. (2022). PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG. JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME’s), 15(3), 317–333.

Sandy, N. F., & Aquinia, A. (2022). Pengaruh Citra Merek, Kualitas Pelayanan, Dan Persepsi Harga Terhadap Niat Beli Ulang. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 801–809. https://doi.org/10.36778/jesya.v5i1.648

Suhaily, L., & Soelasih, Y. (2018). How E-Service Quality, Experiential Marketing, and Price Perception to make Repurchase Intention on On-line Shopping? The International Journal of Business Management and Technology, 2(3), 10–20. www.theijbmt.com

Surya Sinar Christian, A. (2023). Analisis Pengaruh Persepsi Merek Perusahaan, Kesadaran Merek, Kualitas Produk Dan Persepsi Harga Terhadap Niat Pembelian Ulang. Journal Locus Penelitian Dan Pengabdian, 2(8), 766–779. https://doi.org/10.58344/locus.v2i8.1590

Syafitri, M. D., & Ismail, T. (2024). Pengaruh Persepsi Harga , Kepercayaan Merek , dan Preferensi Merek. 107–116.




DOI: https://doi.org/10.21107/jkim.v6i1.31441

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 M Zainal Alim

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.