Pengaruh Kesadaran Lingkungan, Sikap Konumen dan Harga Terhadap Keputusan Pembelian Produk Ramah Lingkungan Botol Tumbler (Studi Pada Mahasiswa S1 Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura)

Dina Safitri, Triana Setiyarini

Abstract


This study aims to determine the effect of environmental awareness, consumer attitudes and prices towards and prices on purchasing decisions for eco-friendly tumbler bottles. This study used a quantitative approach with data collection methods distributing questionnaires to students of the Faculty of Economics and Business, University of Madura. The sample 97 respondent. Data analysis techniques were performed using descriptive statistical analysis. Based on the results of data analysis and discussion of prices, the t value of the environmental awareness variable with sig. 0.515 where > 0.05 does not have a significant influence on the purchasing decisions. The t value of consumer attitude variable with sig. 0.003 where <0.05, consumer attitudes have a significant influence on purchasing decisions. The value of the price variable t value with sig. 0.000 where < 0.05, the price has a significant influence on the purchase decision. Simultaneously, Environmental Awareness, Consumer Attitude and Price have a significant effect on Purchase Decision, with an F-count of with a significance value of 0.000 <0.05.

Full Text:

PDF

References


Ahmad Syihabuddin Jailani, 2013. Pengaruh harga, kualitas produk dan region of origin terhadap keputusan pembelian kaos Cak Cuk di Surabaya. Jurnal Bisnis dan Manajemen (BISMA), DOI: https://doi.org/10.26740/bisma.v6n1.p41-49.

Christine Nya Ling Tan, Adedapo Oluwaseyi Ojo and Ramayah Thurasamy, 2019. Deteminant of green product buying decision among young consumers in Malaysia. Young Consumers.Faculty of Management, ISSN 1747-3616, DOI: 10.1108/YC-12-2018-0898.

Dr. Ashutosh Sandhe, 2019. The effect of consumer attitude on purchasing intention for organic product. INTERNATIONAL JOURNAL OF RESEARCH- GRANTHAALAYAH, Vol. 7 (Iss.2): February 2019.

Eunju Woo, Yeong Gug Kim, 2018.Consumer attitudes and buying behavior for green food products from the aspect of green perceived value (GPV). British Food Journal, Vol. 121 No. 2, pp. 320-332.

Faradisya Ashari, Nurul Qomariah, Tatit Diansari Reskiputri, 2018. Analisis kesadaran lingkungan, harga dan Green advertising terhadap keputusan pembelian air minum dalam kemasan merek Ades di Jember. Fakultas Ekonomi Universitas Muhammadiyah Jember.

Hanim Nur Hanifah, Nurul Hidayati, Rita Mutiarni, 2019. Pengaruh Produk Ramah Lingkungan/Green Product Dan Harga Terhadap Keputusan Pembelian Produk Tupperware. JMD: Jurnal Riset Manajemen Dan Bisnis Dewantara, Vol. 2 No. 1 Hal. 37-44.

Indah Siti Mahmudah, Monika Tiarawati, 2014. Pengaruh kualitas produk, citra merek dan harga terhadap keputusan pembelian Pond’s Flawless White. Jurnal Bisnis dan Manajemen (BISMA), Vol. 6 No. 2 hal. 98–105. Doi: 10.26740/bisma.v6n2.p98-105.

Kotler, Philip and Kevin Lane Keller, (2016). Marketing Managemen, 15th Edition, Pearson Education, Inc.

Kumar Prashant Bhimrao M Ghodeswar, (2015). Factors affecting consumer’s green product purchase decisions. Marketing Intelligence & Planning. Vol. 33 Iss 3 pp. 330-347.

L Muzammil Ilmi, (2019). Pengaruh kualitas produk, harga dan promosi berpengaruh terhadap keputusan pembelian produk sabun cair Feira white shower cream di Surabaya. Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra Surabaya.

Pi-Chuan Sun, Hsueh-Mei Wang, Hsien-Long Huang and Chien-Wei Ho, 2020. Consumer attitude and purchase intention toward rooftojp photovoltaic installation: The roles of personal trait, psycholojgical benefit, and government incentives. Juornal Energy & Environment. Dejpartment of Business Management, Vol. 31(1) 21–39.

Syihabuddin Branch Hendry, Clara Clarissa Naulie, Kevin, Button Jeksona Siahaan, Riadi Hutapea, 2020. The Influence of Pricej, Lifestyle and Quality of Service on Purchase Decisions at PT. Astra International, Tbk Gatot Subroto Medan Auto 2000. JURNAL MANTIK, Volume 4, Number 2, Aug 2020, pp. 1439-1445.

Siti Fadhila, Darwin Lie, Andy Wijaya, Fitria Halim, 2020. Pengaruh sikap konsumen dan perpepsi konsumen terhadap keputusan pembelian pada Mini Market Mawar Balimbingan. Jurnal Manajemen dan Keuangan. Volume: 8 No: 1 Tahun 2022 Page (53-60).

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif. Bandung

William B.Dodds, kent B Monroe and Dhruv GrewalView all authors and affiliations, 2020. Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Jojurnal of Marketing Research. Vol. 28, No. 3 Hal. 307-319 (13 pages).




DOI: https://doi.org/10.21107/jkim.v3i4.21382

Refbacks

  • There are currently no refbacks.