Pengaruh Fasilitas Wisata, Promosi, dan Harga Terhadap Minat Berkunjung Kembali Wisatawan (Studi Destinasi Wisata Taman Ghanjaran Trawas)

Irine Eka Buana Dewi, Hadi Purnomo

Abstract


This research is motivated by a decrease in the number of visitors to Taman Ghanjaran Tourism. The purpose of this study is to determine the effect of tourist facilities, promotions, and prices on the interest of visiting tourists. The sub ject of this research is visitors to Ghanjaran Park. This type of research uses quantitative methods using prim ary data and secondary data. The sam pling technique used in this research is purposive sampling with a total sample of 100 respondents. Data collection techniques use a questionnaire that has b een tested for validity and reliab ility. The data analysis technique used is multiple linear regression analysis. The results of the study using the t-test showed that the tourist facilities variable affected the interest in visiting tourists, the promotion variable not affected the interest in visiting tourists, and the price variable affected the interest in visiting tourists. The joint results (f test) show that the variab les of tourist facilities, prom otions, and prices have a significant effect on the interest of visiting tourists.


Full Text:

PDF

References


Cronin, J., J., & Taylor, S., A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55–68.

Damayanti, M., & Ferdinand, A. T. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Minat Kunjung. 4, 1–15.

Ferdinand, Augusty. 2014. Metode Penelitian Manajemen. BP Universitas Diponegoro. Semarang.

Ghozali, Imam, 2021. Aplikasi Analisis Multivariete dengan Program SPSS. Edisi Kesepuluh. Semarang: Badan Penerbit Universitas Diponegoro.

Gunawan, Ce, 2018. Mahir Menguasai SPSS (Mudah Mengolah Data dengan IBM SPSS Statistic 25). Yogyakarta: Badan Penerbit DEEPUBLISH

Iswidyamarsha, C., & Dewantara, Y. F. (2020). Pengaruh Fasilitas Wisata Dan Promosi Terhadap Minat Berkunjung Di Dunia Air Tawar Dan Dunia S e r a n g g a Tm i i . S a d a r W i s a t a : J u r n a l P a r i wi s a t a , 3 ( 2 ) , 7 2 – 8 0 . https://doi.org/10.32528/sw.v3i2.3849

Kinnear, Thomas C, dan Taylor, James R., 2003, Riset Pemasaran, (Terjemahan oleh Thamrin). Edisi Tiga, Jakarta: Erlangga.

Kotler, Amstrong. 2012. Prinsip- Prinsip Pemasaran. Jilid 1 Edisi 13. Jakarta: PT Gelora Aksara Pratama.

Lalu, Sumayang. 2003. Dasar-dasar Manajemen Produksi dan Operasi. Jakarta: Salemba Empat.

Lupioadi, Rambat, dan Hamdani,A. 2008. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat

Luthfi. 2022. Taman Ghanjaran Terjangkau Puluhan Wahana Seru – Juni 2022. Travelspromo.com (Online), (https://travelspromo.com/htm-wisata/taman- ghanjaran-mojokerto/), diakses pada 6 Juni 2022.

Iswidyamarsha, C., & Dewantara, Y. F. (2020). Pengaruh Fasilitas Wisata Dan Promosi Terhadap Minat Berkunjung Di Dunia Air Tawar Dan Dunia S e r a n g g a Tm i i . S a d a r W i s a t a : J u r n a l P a r i wi s a t a , 3 ( 2 ) , 7 2 – 8 0 . https://doi.org/10.32528/sw.v3i2.3849

Kinnear, Thomas C, dan Taylor, James R., 2003, Riset Pemasaran, (Terjemahan oleh Thamrin). Edisi Tiga, Jakarta: Erlangga.

Kotler, Amstrong. 2012. Prinsip- Prinsip Pemasaran. Jilid 1 Edisi 13. Jakarta: PT Gelora Aksara Pratama.

Kotler, Keller. 2012. Manajemen Pemasaran. Jilid 2 Edisi 13. Jakarta: Erlangga.

Konuk, F. A. (2019). The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants. Journal of Retailing and Consumer Services, 50(February), 103–110. https://doi.org/10.1016/j.jretconser.2019.05.005

Lalu, Sumayang. 2003. Dasar-dasar Manajemen Produksi dan Operasi. Jakarta: Salemba Empat.

Lupioadi, Rambat, dan Hamdani,A. 2008. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat

Luthfi. 2022. Taman Ghanjaran Terjangkau Puluhan Wahana Seru – Juni 2022. Travelspromo.com (Online), (https://travelspromo.com/htm-wisata/taman- ghanjaran-mojokerto/), diakses pada 6 Juni 2022.

Suwena, I. K., & Widyatmaja, I. G. N. (2010). Pengetahuan Dasar Ilmu Pariwisata. 252.

Susanto, B & Astutik, P. (2020). Pengaruh Promosi Media Sosial Dan Daya Tarik W i s a t a Te r h a d a p M i n a t B e r k u n j u n g K e m b a l i D i O b y e k W i s a t a E d u k a s i Manyung. Jurnal Riset Bisnis Dan Ekonomi, xx(x), 46–56.

Sugiyono, (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Edisi 23. Bandung: Alfabeta.

Sutopo, ilham surgawi. (2016). Pengaruh Produk Wisata, Persepsi Harga, dan Promosi Terhadap Keputusan Wisatawan Dalam Mengunjungi Objek Wisata Puri Maerokoco Kota Semarang. Diponegoro Journal of Management, 5, 1– 10. http://ejournal-s1.undip.ac.id/index.php/management




DOI: https://doi.org/10.21107/jkim.v2i4.18416

Refbacks

  • There are currently no refbacks.