Kepuasan Pengunjung Berdasarkan Kualitas Pelayanan dan Fasilitas Wisata pada Objek Wisata Bukit Jaddih di Kabupaten Bangkalan

Rahmasari Tiara, Nurita Andriani

Abstract


This study aims to determine whether service quality (X1) and tourist facilities (X2) affect visitor satisfaction (Y) on Bukt Jaddih tourism in Bangkalan Regency. The research method used in this research is quantitative method with descriptive quantitative type with a population of visitors who visit Jaddih Hill tourism. The sample in this study were 100 respondents who visited Bukit Jaddih tourism. For data collection, it was carried  out by distributing questionnaires. The results of this study indicate that the quality of service and tourist facilities has a positive and significant effect on the variable of visitor satisfaction in Bukit Jaddih tourism in Bangkalan Regency.

Full Text:

PDF

References


Irfan, Muhammad Andi. 2018. Pengaruh kualitas pelayanan, harga dan fasilitas yang diberikan Kenari Waterpark Buntang terhadap tingkat kepuasan pelanggan. Jurnal Ekonomi Islam, vol 9, no 2 Desember 2018.

Kotler, Philip & Keller, Kevin Lane. 2013. Marketing Management. England: Pearson.

Moha, Sartika dan Loindong, Sjendry. 2016. Analisis Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Konsumen Pada Hotel Yuta Di Kota Manado. Jurnal EMBA, vol 4 (1) Maret 2016.

Sugiyono, 2016. Metode Penelitian pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: CV Alfabeta

Sulistiyana, Teguh Rezki dkk. 2015. Pengaruh fasilitas wisata dan harga terhadap kepuasan konsumen (studi pada museum satwa). Jurnal administrasi bisnis (JAB), vol 25 (1) Agustus 2015

Sunyoto, Danang. 2012. Konsep Dasar Riset Pemasaran dan Perilaku Konsumen. Yogyakarta: CAPS

Susepti, Amalia dkk. 2017. Pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas tamu hotel (studi tentang presepsi tamu hotel Mahkota Plengkung Kabupaten Banyuwangi. Jurnal Administrasi Bisnis (JAB). Vol 50 (5) September 2017

Tjiptono, Fandy dan Gregorius Chandra. 2016. Service, Quality, and Satifaction, Edisi Keempat, Yogyakarta: Penerbit ANDI Yogyakarta.

Tjiptono, Fandy. 2014. Pemasaran jasa Prinsip Penerapan Penelitian. Yogyakarta: Penerbit Andi

Dinas Kebudayaan dan Pariwisata Kab. Bangkalan 2018

(https://radarmadura.jawapos.com/read/2019/01/05/111923/lima-tahun-kunjungan-wisatawan-tembus-68-juta) diakses pada 10 November 2019

Wikipedia.com 2014




DOI: https://doi.org/10.21107/jkim.v1i1.10599

Refbacks

  • There are currently no refbacks.