The Effect Of Smart Tourism Technologies, Memorable Tourism Experiences, And Tourist Satisfactions On Traveller Loyalty (Study On Traveller Users Of The Tiket.Com App)
Abstract
The purpose of this study is to find out whether smart tourism technologies have an influence on tourist loyalty, to find out whether memorable tourism experiences have an influence on tourist loyalty, to find out whether tourist stratification has an influence on tourist loyalty, and to find out whether smart tourism technologies, memorable tourism experiences, and tourist stratification together affect loyalty tourist. The methods used in this study are descriptive types of research and quantitative approaches. The data collection technique is to distribute questionnaires to 100 respondents. The data analysis technique used is multiple regression analysis. The results obtained in this study are that there is a positive and significant influence between Smart Tourism Technologies on Tourist Loyalty of Tiket.Com App Users. There is a positive and significant impact between the Memorable Tourism Experience and the Traveller Loyalty of Tiket.Com App Users. There is a positive and significant impact between Tourist Satisfactions and Traveller Loyalty of Tiket.Com App Users. And simultaneously there is a positive and significant influence between smart tourism technologies (X1), memorable tourism experience (X2), and tourist satisfactions (X3) on the Loyalty of Tiket.Com App User Travellers. The level of relationship between the variables of smart tourism technologies (X1), memorable tourism experience (X2), and tourist satisfactions (X3) with the variable of tourist loyalty (Y) has a fairly strong level of relationship.
Keywords
Full Text:
PDFReferences
Azis, Nasir, Muslim Amin, Syafruddin Chan, dan Cut Aprilia, “How smart tourism technologies affect tourist destination loyalty,” Journal of Hospitality and Tourism Technology, 11.4 (2020), 603–25
Buhalis, D., & Law, R. (2008). Progress in tourism management: Twenty years on and 10 years after the Internet—The state of eTourism research. Tourism management, 29(4), 609-623
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism management, 28(4), 1115-1192.
Chen, Xin, Zhen feng Cheng, dan Gyu Bae Kim, “Make it memorable: Tourism experience, fun, recommendation and revisit intentions of Chinese outbound tourists,” Sustainability (Switzerland), 12.5 (2020), 1–24
Cheng, M. S., & Foley, C. (2014). mart tourism technology: A necessity for tourism competitiveness. Journal of Hospitality and Tourism Technology, 5(4), 283-297.
Chiu, C. M., & Wang, E. T. (2008). Understanding web-based learning continuance intention: The role of subjective task value. . Information & Management, 45(3), 194-201
Gajdošík, Tomáš, “Smart Tourism: Concepts and Insights from Central Europe,” Czech Journal of Tourism, 7.1 (2018), 25–44
Gasperz, V, “Lean Sigma Approach,” Jakarta: Penerbit Erlangga, 2005
Hidayatullah, Syarif, Irany Windhyastiti, Ryan Gerry Patalo, dan Ike Kusdyah Rachmawati, “Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo,” Jurnal Manajemen Dan Kewirausahaan, 8.1 (2020)
Hosseini, Seyedasaad, Rafael Cortes Macias, dan Fernando Almeida Garcia, “Memorable tourism experience research: a systematic review of the literature,” Tourism Recreation Research, 2021
Kang, Y., & Kang, J. (2019). Smart tourism technologies and tourist satisfaction: The mediating role of memorable tourism experiences. Sustainability, 11(2).
Kim, Jeongmi, dan Iis P. Tussyadiah, “Social Networking and Social Support in Tourism Experience: The Moderating Role of Online Self-Presentation Strategies,” Journal of Travel and Tourism Marketing, 30.1–2 (2013), 78–92
Kim, Jong Hyeong, J. R.Brent Ritchie, dan Bryan McCormick, “Development of a scale to measure memorable tourism experiences,” Journal of Travel Research, 51.1 (2012), 12–25
Kotler, “Manajemen Pemasaran Jilid 2,” Penerbit Erlangga, 2000, 436
Munar, A. M., & Jacobsen, J. K. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 4(6), 46-54
Neuhofer, Barbara, Dimitrios Buhalis, dan Adele Ladkin, “Smart technologies for personalized experiences: a case study in the hospitality domain,” Electronic Markets, 25.3 (2015), 243–54
Nugraheni, V. F., “Analisis Pengaruh Pengalaman Wisata Yang Berkesan (Memorable Tourism Experience) Terhadap Destination Loyalty Dengan Destination Image Dan Place Attachment Sebagai Variabel Intervening.,” Semarang: Skripsi Universitas Diponegoro., 2022
Purwoko, “Kepuasan dan Loyalitas: Perspektif Kualitas Layanan,” 2000, 30
Retnasary, Maya, Sri Dewi Setiawati, Diny Fitriawati, dan Reddy Anggara, “Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata,” Jurnal Kajian Pariwisata, 1.1 (2019), 76–83
Wang, Chaohui, Juan Liu, Lijiao Wei, dan Tingting Zhang, “Impact of tourist experience on memorability and authenticity: a study of creative tourism,” Journal of Travel and Tourism Marketing, 37.1 (2020), 48–63
Xiang, Z. D., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. ourism Management, 5(8), 51-65.
Zaenal, Achmad Zulkarnaen, Jeni Kamase, dan Serlin Serang, “Analisis Digital Marketing dan Word of Mouth Sebagai Strategi Promosi Pariwisata,” Tata Kelola, 7.1 (2020), 62–77
Zhang, Yuwen, Marios Sotiriadis, dan Shiwei Shen, “Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences,” Sustainability (Switzerland), 14.5 (2022)
DOI: https://doi.org/10.21107/pamator.v16i1.19558
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Liza Ria Safitri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo by Universitas Trunojoyo Madura is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
.png){kind=spacer}