Optimizing Internal Communication Through Public Relations to Reduce Employee Burnout: A Case Study of PT Sage Pangan Adikara
Abstract
Ineffective internal communication can lead to miscommunication, diminish the quality of workplace relationships, and increase the risk of employee burnout. This study aims to provide an in-depth understanding of how public relations can optimize internal communication to reduce employee burnout. The study employs a qualitative approach using the case study method at PT Sage Pangan Adikara. The study involved 9 informants, consisting of 1 Public Relations Manager, 1 member of the management team, and 7 employees from various departments who were selected through purposive sampling. Data were collected through in-depth interviews, observations, and document analysis, then analyzed using thematic analysis with validity testing through triangulation of sources and techniques. The results indicate that internal communication characterized by two-way interaction, empathy, transparency, and consistency is perceived by employees as a form of organizational support that enhances engagement, builds mutual trust, and supports psychological well-being in the face of burnout. This study concludes that internal communication serves not only as a managerial tool but also as a preventive strategy for maintaining employees’ mental health and strengthening organizational sustainability.
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DOI: https://doi.org/10.21107/ilkom.v20i2.34591
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