PERSEPSI TERHADAP PICTORIAL HEALTH WARNING IKLAN LUAR RUANG PRODUK ROKOK

Centurion Chandratama Priyatna, Anwar Sani

Abstract


ABSTRACT


This research emphasizes on Pictorial Health Warning (PHW) in outdoor media
of cigarettes product’s advertisement, focusing on smoker’s perception towards
pictorial health warning of “A man smoking with the skull shaped smokes”
variant.
This study uses qualitative descriptive method exploring the perception on the
particular pictorial health warning variant. Informants in this research are
located in several big cities in Indonesia. The purpose of this research is to
enrich the body of knowledge on health communication, especially on the danger
of smoking, and also enforcing government in the effort of communicating the
hazardous of smoking towards its public.


Key words: pictorial health warning, cigarette, outdoor advertisement


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DOI: https://doi.org/10.21107/ilkom.v10i1.1832

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