Strategi Bisnis Bento Kopi SurabayaDalam Mempertahankan Loyalitas Pelanggan Ditinjau Dari Perspektif Bauran Pemasaran Syariah

Abstract

The level of competition in the business world is very tight in the era of globalization like now makes business actors have to be wise in determining business strategies in order to remain competitive and develop in the long term. Customers are one of the important factors for business actors, therefore business actors must have a strategy in maintaining customer loyalty. Sharia marketing mix is one of the strategies that can be used by business actors to maintain customer loyalty. This study used descriptive qualitative research method. The type of research used by researchers is field research (Field Research), which is research carried out directly in the field such as interviews, observations, and documentation. The source of data obtained in this study is in the form of primary and secondary data. The results of this study show that the strategy carried out by Bento Kopi Surabaya is in accordance with the sharia marketing mix. Sharia values in doing business are important to do because they can provide the value of customer trust in the company. From the strategy carried out by Bento Kopi Surabaya can make customers to have loyalty and allow customers to recommend to others. Customers who make purchases at Bento Kopi Surabaya have received satisfaction both from the products, prices, or services provided by Bento Kopi Surabaya.   

Keywords: (Business Strategy, Customer Loyalty, Sharia Marketing Mix, Bento Kopi Surabaya).