Author Details

Sihombing, Ronald Cahaya Perdana, Institut Teknologi Bandung, Indonesia

  • Vol 10, No 1 (2023): Juni - Articles
    Improvement for 360˚ Marketing Communication Strategy Using Customer Relationship Management (CRM) Approach To Increase Digital Banking Platform Utilization : A Case of Kopra in PT. Bank Mandiri (Persero), Tbk
    Abstract  PDF