Corporate Social Responsibility: Building Corporate Image of Pt Bank Rakyat Indonesia, Tbk in Sumenep District

Istiyanatul Mahbubah, Subaida Subaida

Abstract


The implementation of Corporate Social Responsibility in a company affects the company's image (corporate image). In addition to paying attention to the continuity of shareholders' welfare, it must also consider the sustainability of stakeholders as well. The expectation of a good CSR implementation can provide benefits to the community and the public can know the company because with the implementation of CSR the company will get reciprocity from the community in the form of an image. This study uses a qualitative interpretive research method with 2 key informants who are CSR recipients from PT. Bank Rakyat Indonesia.

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