The lifestyle Analysis to Decision Making of Costumers of Kedai Kopi 66

R L Pangastuti, B Rahayu

Abstract


This research is principally to test the influence of activities, interests and opinion to decision making in order to choose a coffee shop in Kedai Kopi 66 of Kediri. This research used quantitative approach which implemented trough survey method. The samples of the research are the costumers of kedai kopi 66 of Kediri. The result shows that the activities, interest and opinion to coffee shop options implemented in kedai kopi 66 shows positive implementation in choosing a coffee shop with the score F F = 31,907 > F table and the probability F as much as 0.000 . The score is significant between the lifestyle and decision making of the costumers in choosing kedai kopi 66 of Kediri as alternative to visit.

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