Geotourism Product Packaging at Batur Geotourism Site in Bali Indonesia

I W B Arjana, N M Ernawati, I K Astawa

Abstract


This article discusses geotourism product packaging at Batur Geotourism Site in Bali, Indonesia. It is based mainly on secondary data of two previous studies and a focus group discussion (FGD) for verification of the perceived elements forming the geotourism product of Batur identified during the two earlier studies conducted in the area. The findings indicate that two categories of geotourism product package revealed. The first is the package for amateur geotourists who want to visit Batur for fun and the second is for professional geotourists who prefer to explore Batur. It is expected that the results of this study can contribute in packaging geotourism product for visitors to broadly at any geotourism site and specifically in Batur. Academically it could supplement the existing literature on packaging geotourism product.

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References


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