Strategic Management of Rice Agribusiness in Papuan Local Farmers in Semangga District, Merauke Regency

M Dawapa, N M Ginting, F C Situmorang, Sajriawati Sajriawati, A Amir, S Wairara

Abstract


This research aims to analyze the management of local farmers' agribusiness in rice farming in the semangga district. There are strengths and weaknesses of agribusiness management by local farmers so it is necessary to develop an appropriate strategy formulation for local farmers. Data was analyzed quantitatively using the likert scale technique with a total sample of 50 respondents. Location selection by purposive sampling or intentionally, the research location was conducted in the District of Semangga, Meruke Regency. The results of the study show that all sectors in the agribusiness sub-system have not been well adopted by local farmers.

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References


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