STRATEGI BISNIS DITENGAH PERSAINGAN KETAT

R Gatot Heru Pranjoto

Abstract


Amidst fierce competition, companies must use the strength of its innovative products (market Driving), which can affect market structure, resources within the company  should be managed  to produce a quality product and efficient, in accordance with the wishes and needs of the market or the consumer, weeks, companies have to do Market research, product design, production and marketing processes.

 global market requires Approach organization that is used is outside-in, expected the company can immediately transform the desire of markets or customers, and quickly realize these needs so that the market and consumers are expected to quickly accept the offer of the company's products, which is reinforced by selecting the communication channels and creation of two-way communication (marketing Communications), so the market or consumers confident, and choose the company's products.

Keywords


Market Driving; Outside-in; Market Communications

References


Fandy Tjiptono, (2008), Strategi Bisnis, Cetakan Pertama, Penerbit Andi Yogyakarta, Yogyakarta

Ferdinand Sadeli,(2011), Lika-Liku Strategi Keuangan Perusahaan, Edisi Pertama, Penerbit Salemba Empat, Jakarta

George Rifai,(2012),Prinsip-Prinsip Pengelolaan Strategi Bisnis, Cetakan Pertama, Penerbit PT Gramedia Jakarta

JP Sitanggang,(2013), Manajemen Keuangan Perusahaan, Edisi Pertama, Penerbit Mitra Wacana Media, Jakarta

Nandan Limakrisna, (2012), Manajemen Pemasaran, Eisi Pertama, Cetakan Pertama, Penerbit Mitra Wacana Media, Jakara.

Rachmadi Agus Triono,(2012), Pengambilan Keputusan Manajerial, Cetakan Pertama, Penerbit Salemba Empat, Jakarta

Vincent Gaspersz,(2001), Ekonomi Manajerial, Pembuatan Keputusan Bisnis, Edidi Revisi, Cetakan Ketiga, Penerbit PT Gramedia Pustaka Utama, Jakarta.




DOI: https://doi.org/10.21107/ee.v1i1.991

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Eco-Entrepreneur



 

https://osborneswandshop.com/collections/wands

slot gacor

dewalangit77

Slot777

tankasnet

coloktoto

coloktoto

coloktoto

situs toto

situs gacor

slot

slot777

mantis88

slot

cipit88

www.christofoerster.com/datenschutzerklaerung/

https://pppm.stikesbanyuwangi.ac.id/jurnal/

https://revista.sbfoton.org.br/contato/

w11poker

Situs gacor mahjong

borneo303

koin404

harta88

Slot gacor

toko123

situs gacor

slot gacor 777

Sotong88

slot gacor gampang menang

slot

SLOT THAILAND

slot gacor hari ini

rtp slot

https://hci-vr.dit.uop.gr/tripmentor/

slot gacor

medantoto

slot gacor

slot gacor

slot gacor

slot online

slot gacor

slot thailand

ajo89

slot gacor

livebet303

jepangbet

https://www.worthnewyork.com

gacor02

TESLATOTO

toko123

nabung77

togel

zeus200

https://summer.rpschool.gr/

Slot

judi bola

pin4d

pin4d

https://rockcomciencia.crp.ufv.br/

https://admission.wnpism.uw.edu.pl/

slot gacor gampang menang

UUSTOTO

situs slot gacor

hoki138

HOKI138

cipit88

cipit88

rajapoker

agendunia55

situs judi bola terpercaya

x500

https://haciendaalemana.com/es/restaurant

https://hoki138.org/

slot gacor

https://www.campingmojacarelcantal.com/tarifas/

https://bearcatssportsradio.com/

https://www.kenyaforests.org/contact-us/index.html

https://rapor.man1pasuruan.sch.id/

slot

slot

https://caminos.da.upm.es/

madridtoto

Kembar78

slot

https://www.hairdyeforum.com/bleaching-lightening-hair/

Situs slot

https://fibotalk.com/blog/

Fajar78

slot gacor

slot gacor

gt108

gt108

slot gacor

slot gacor

https://linklist.bio/rekening777/

Toto online

wangi4d

tiket123

uustoto

uustoto

ocatoto

pakjp

situs slot gacor

https://condostorecanada.com/testimonials/

ajo89

ayu89

ajo89

Slot gacor

slot online

slot gacor

สล็อต

https://marketplace.appbytap.com/

situs slot gacor

slot gacor

toto slot

slot toto

situs gacor

situs slot gacor

slot gacor hari ini

rtp slot

LINK GACOR

slot gacor hari ini

slot gacor

slot gacor

slot gacor

situs slot gacor

slot gacor hari ini

sarangslot

mainaja

klik555

slot

link gacor

Surgavip88

ugbet88 daftar