EFISIENSI DAN DIFERENSIASI MERUPAKAN SYARAT UTAMA MEMENANGKAN PERSAINGAN BISNIS DI ERA PERKEMBANGAN TEKNOLOGI KEUANGAN YANG SANGAT PESAT PADA PERUSAHAAN MANUFAKTUR SEKTOR ANEKA INDUSTRI
Abstract
To win the competition in globalization, companies must be able to achieve production efficiency, as well as win the hearts of customers by providing innovative and consistent products. Production efficiency can be proven by the growth of earnings greater than output growth or can be said the company to obtain maximum operating leverage.
The position of product offerings on the market is very important, how the company can lead the market, for that company must be able to understand the needs of customers by offering innovative products with competitive prices, it is expected that the company can generate sales turnover that has maximum earning power
Keywords
Full Text:
PDFReferences
Fandy Tjiptono, (2008), Strategi Bisnis, Cetakan Pertama, Penerbit Andi Yogyakarta, Yogyakarta
Ferdinand Sadeli,(2011), Lika-Liku Strategi Keuangan Perusahaan, Edisi Pertama, Penerbit Salemba Empat, Jakarta
George Rifai,(2012),Prinsip-Prinsip Pengelolaan Strategi Bisnis, Cetakan Pertama, Penerbit PT Gramedia Jakarta
JP Sitanggang,(2013), Manajemen Keuangan Perusahaan, Edisi Pertama, Penerbit Mitra Wacana Media, Jakarta
Nandan Limakrisna, (2012), Manajemen Pemasaran, Eisi Pertama, Cetakan Pertama, Penerbit Mitra Wacana Media, Jakara.
Rachmadi Agus Triono,(2012), Pengambilan Keputusan Manajerial, Cetakan Pertama, Penerbit Salemba Empat, Jakarta
Vincent Gaspersz,(2001), Ekonomi Manajerial, Pembuatan Keputusan Bisnis, Edidi Revisi, Cetakan Ketiga, Penerbit PT Gramedia Pustaka Utama, Jakarta.
Agus Sartono, 2001, Manajemen Keuangan, Edisi Keempat, BPFE, Yogyakarta.
Baritwan, 1997, Alat Analisa Keuangan , Edisi Keenam, Penerbit BPFE, LMP2M, Amp Yogjakarta.
Bambang Riyanto, 2001, Dasar-Dasar Pembelanjaan Perusahaan, Edisi Keempat, BPFE, Yogyakarta
Briham, Eugane F. and J.F.Houston, 2001, Manajemen Keuangan, Edisi 8, Erlangga, Jakarta
Copeland Thomas E,2001;Manajemen Keuangan ,edisi 8,Erlangga,Jakarta
Mamduh, 1996, Analisa Laporan Keuangan, Edisi Keempat, Penerbit BPFE Yogjakarta.
Philip Kotler, 2000, Manajemen Pemasaran, edisi 8, Salemba Empat, Jakarta
Suad Husnan, 1993, Pembelanjaan Perusahaan (Dasar-Dasar Manajemen Keuangan), Liberty, YogYakarta.
Syafarudin Alwi, 1991, Alat-Alat Analisa Dalam Pembelanjaan, Edisi Revisi,Andi Offset, Yogyakarta
DOI: https://doi.org/10.21107/ee.v4i1.4000
Refbacks
- There are currently no refbacks.
toto slot