Analisis Kewirausahaan Nelayan, Adopsi Digital di Pesisir Socah dan Implementasi Pendampinganya

Yudhi Prasetya Mada

Abstract


This study focuses on an in-depth analysis of the entrepreneurship level among fishermen in Socah District, Bangkalan Regency, and its correlation with the utilization of social media in managing fisheries and marine-based businesses. The findings indicate that the fishermen mostly exhibit a moderate level of entrepreneurship. They demonstrate significant strengths in persistence and business motivation. However, there are notable weaknesses in innovation and the ability to take risks, which are crucial for business development. Regarding digital adoption, social media platforms such as Facebook Marketplace and WhatsApp community groups have started to be utilized for product marketing activities. Nevertheless, this utilization remains sporadic and is not supported by professional management practices..


Keywords


Fishermen Entrepreneurship, Social Media, Socah, Bangkalan, Agromaritime

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DOI: https://doi.org/10.21107/ee.v11i2.33318

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