Towards Communication Channels That Enlighten

Sumartono .



Study on the channel of political communication (media) boils down to two things
namely, accuracy of channels selection, and utilization of existing channels. This understanding
is important and affect the success of political activity that will be executed. Usually the failure of
the political influence the choice of a constituent is not only caused by the Communicator or
messages to be delivered but also on political communication or media channels. In other
words, political communication channel component is as important as the existence of a political
Communicator. This means that errors in choosing political influential communication channels
significantly to selection or selectivity of society.

Keywords: Channels, Political Communications, Enlighten



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