ANALISIS KRITERIA PERSONAL BRANDING SELEBGRAM NON SELEBRITI (STUDI DESKRIPTIF KUALITATIF AKUN INSTAGRAM @LIPPIELUST)

Dita Rachmawati, Dini Salmiyah Fithrah Ali

Abstract


ABSTRACT
Social media nowadays has become tool of marketing and promotion of goods, services, and personal
like Instagram. Being a celebgram should have a strong Personal Branding, has uniqueness, the
difference from other celebgram in order to have a long existence to be celebgram on social media
Instagram. Rissa is a non-celebrity celebgram. Rissa’s known as an endorser for beauty project this
leap how to work together on a project professional with many brands in the country and abroad.
Rissa became a celebgram with a very specific focus that is more beauty that leads to lipstick.
This study analyze about how Personal Branding criteria non celebrity celebgram. The method used
is descriptive qualitative with indicator  11  Authentic Personal Branding criterion according to
Rampersad. In this study, Rissa’s Personal Branding has a personality as which  is character, values,
vision that suits personal ambition, moral code and behavior, consistent, focused on one field,
acknowledged and experienced, unique, connected to the audience, owns good relationship with
partner work and always make self improvement in Instagram account @ lippielust.
Keywords - Personal Branding, Social Media, Instagram, Celebgram, Rissa Stellar

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References


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DOI: http://dx.doi.org/10.21107/ilkom.v12i1.3712

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